OTAs dependency (Online Travel Agencies) may be a practical short-term strategy, but in the long run it has a negative impact on the direct revenues of hotels due to high commissions and lack of control over rates and promotions. OnDIGISAP, we are experts in helping Hotels to design strategies to reduce this dependency and promote direct reserves. Here we present the keys to achieving it.
1. Differentiation: create exclusive proposals
Offering exclusive advantages on your direct channel is one of the most effective ways to attract reservations:
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- Competitive prices:It guarantees lower rates than in the OTAs, highlighting on your website the benefit of booking directly.
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- added values:Includes incentives like free breakfast, free parking, spa discounts, or unique local activities that are not available on other channels.
2. Unique and attractive content
Content differentiation is key to capturing potential customers’ attention:
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- Professional quality photos:Make sure your hotel images convey its essence and values.
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- EXCLUSIVE OFFERS:Post promotions that are only available on your website.
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- local stories:Highlight unique experiences offered by your hotel, such as tours or native gastronomy, to create an emotional connection with travelers.
3. Unique products and packages
Design experiences that add value and attract customers looking for more than just a room:
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- Custom packages:Combine lodging with local experiences like guided tours, cooking classes or cultural activities.
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- EXCLUSIVE PROMOTIONS:Offer these packages only through your website and direct channels to encourage reservations.
4. Exclusivity in room categories
Differentiate your offer on direct channels:
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- Exclusive rooms:Book certain categories only for direct reservations on your website.
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- Upgrades:It offers benefits such as free upgrades or early check-in for those who book without intermediaries.
5. Website optimization
An efficient website is essential to attract direct reservations:
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- SEO (search engine optimization):Position your website with keywords as “BesthotelIn [City]” or “Spa Hotels in [Destination]”.
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- SPEED AND SAFETY:Make sure your page loads in less than 3 seconds and is protected with SSL certificates.
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- Responsive design:70% of reservations are made on mobile devices. Your website should offer a smooth and pleasant experience.
6. Investment in search engines
Search campaigns are essential to attract customers at the time of purchase intention:
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- Google Ads and Microsoft Ads:Focus your investment on keywords related to yourhoteland exclusive promotions.
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- Remarketing:Impact users who have already visited your website to remind them of your offer.
7. Improve the user experience (UX)
The first impression counts:
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- Intuitive design:Facilitates navigation and the reservation process.
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- Efficient reserve engine:It integrates a motor that is fast, reliable and easy to use, with the option to compare prices and add extras.
8. Strategy in social networks
Social networks are powerful tools for driving traffic to your website:
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- EXCLUSIVE PROMOTIONS:Post discounts only available to your followers.
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- Visual content:Post attractive videos and photos of yourhotel, highlighting unique experiences.
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- Directed advertising:Use targeting tools on platforms like Facebook and Instagram to reach specific audiences.
Additional recommendations
Collaborate with an expert partner
Work with an agency likeDIGISAP, specialized in digital marketing forHotels. We have advanced tools and proven strategies to maximize your direct reservations.
Continuous monitoring
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- Analyze performance:Check Google Analytics and Channel Managers to understand which strategies generate better results.
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- Revenue Management:Organize weekly meetings to adjust rates and promotions based on demand and available data.
Communicate goals internally
Make sure your sales and operations team is aligned with marketing strategies and revenue goals.
Reducing OTA dependency is possible with a comprehensive strategy that combines differentiation, optimization of your website and effective digital campaigns. These actions will not only increase your direct reserves, but will strengthen your brand and improve the overall profitability of yourhotel.
OnDIGISAP, we have the experience and the necessary tools to help you achieve your goals.
orContact us today and transform your direct sales channels!
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