GTM

Agency specialized in implementation with GTM

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Google Tag Manager (GTM) allows you to install, store and manage tags without changing your website code. Marketing tags are small code snippets that follow the user's actions and collect data.

Measurement via Google Tag Manager (GTM)

Without a doubt, the protagonist of a digital strategy is the data, since without reliable data no strategy will prosper. The definition of adequate KPI’s depends on them, the calculation of the return on investment, among other primary objectives, which allow us to conclude their good performance.

Having as DNA the search for correct data in each digital strategy that we implement, led us to specialize in the implementation of measurement labels through Google Tag Manager (GTM), with the aim of identifying the conversion funnel of a website or electronic commerce from the beginning, developing frameworks of Measurement scalable and adaptable to the measure of each business.

Our work model addresses the following platforms:

Google Analytics 4

We specialize in the implementation and migration of the Google Analytics Universal measurement system to Google Analytics 4. At GA4 we work with its specific events, associated variables and specific activators with the purpose of having the best possible measurement.

Meta (Facebook)

We configure the events, custom events and implement the conversions API, under the variables tailored to each business and according to its conversion funnel.

LinkedIn

As Google Tag Manager agency we implement tags through the LinkedIn measurement protocol to optimize our campaigns on this platform.Optimized campaigns on this platform.

TikTok

We implement Tik Tok measurement with GTM all events for each conversion funnel.

Google Ads

We implement conversion tags of any nature throughout the conversion funnel, taking into account their dynamic variables to work towards optimizing our campaigns in Google Ads.

Twitter

We measure interaction and conversion events through GTM to work with real data that allow appropriate investment decisions to be made with the advertising budget of the campaign.

Datalayer with Google Tag Manager

Each measurement project is a world, and per them must be analyzed in depth to measure events that add value.

A DataLayer is the object created by GTM to be the interlocutor between what happens and is shown on the web/app and what travels at the data level to the analytical or advertising platform.

We develop DataLayer as a starting point to get the best out of investing in digital advertising and to work focused on optimizing our digital campaigns.

Work model as a GTM agency

DIGISAP is a digital marketing agency specialized in GTM, we have more than 16 years of experience and we specialize in the implementation of tags in different types of analytical and advertising platforms through Google Tag Manager.

1. Initial analysis

An adequate prior analysis of each implementation allows us to know the depth level of each measurement, the required labels, the platforms used and thus identify the points of improvement on which we are going to work.

2. Measurement Plan

We design a measurement plan tailored to each project according to the level of scope and detail requested.

3. Implementation

Based on the approved plan, we proceed to implement the labels defined there, which will allow you to visualize the required data together with their variables in the corresponding reports.

4. Settings

We refine the configurations to corroborate that the data obtained correspond to reality and that they meet the objectives of the project.

Cookieless Tools GTM Agency

Global regulatory changes related to data privacy policies, as well as the security protocols of each device, changed the way of collecting and disposing of the data, going from having 100% of them to only having part of them.

Aware of these changes we specialize In the GTM configuration in the main consent managers: CookieBot, CookiePro, Cookieyes, Complianz, OneTrust, among others.

Server Side Tagging

Server Side Tagging is the server side measurement option from Google Tag Manager for Google Analytics 4 that allows you to convert Thrid-Party cookies into first-party cookies and therefore prevent device locks, browsing extensions, etc.

Conversion API

Meta Conversion API (Facebook) is the equivalent option to Google’s Server Side Tagging but for Meta, so that behavior and conversion events are sent via server to Meta avoiding measurement blockages.

consent mode

Consent Mode Consent Mode is the option that Google Tag Manager and Google Analytics 4 have to send anonymous data on users’ behavior that they subsequently allow, through data modeling, to estimate the missing data.

PROTOC. of measurement

The measurement protocol is the option to send conversions or any behavior event to Google servers from an offline point to enrich the data of the tools and improve their machine learning for insights and optimization of campaigns.

Ecommerce Platforms GTM Agency

We work with all kinds of platforms in the development of our work as a GTM agency, adapting the platform, its datalayer and Google Tag Manager
to the project measurement needs, either only electronic commerce tracking or CRO behavior.

Platforms: