Simple strategies to attract local and international travelers with SEO and GEO
In an increasingly competitive hotel market, attracting both local and international travelers requires more than just having an attractive website.Today, the hotels that stand out are those that take advantage of two pillars of digital marketing: SEO (organic positioning) and GEO (geographic and local segmentation). With more than 15 years of experience integrating strategy, marketing, […]
How to leverage voice SEO to make your hotel appear in Google and Siri searches
“Hey Siri, what’s the best hotel with a spa in Medellín?”“Ok Google, find hotels near El Poblado with a pool.” This type of search is becoming increasingly common. In Colombia, more than 30% of digital searches are now done by voice, and that figure keeps growing thanks to assistants like Google Assistant, Siri, and Alexa. […]
How hotels can increase direct bookings using artificial intelligence
In the era of digital tourism, hotels in cities like Bogotá, Medellín, or Barranquilla face a constant challenge: relying too heavily on external platforms (OTAs) to get bookings. This dependency reduces profit margins and limits direct relationships with guests. This is where artificial intelligence (AI) comes into play — a tool that, when strategically applied […]
