Common Hotel Website Mistakes That Kill Direct Bookings (and How to Fix Them)
A boutique or independent hotel website in destinations such as Bogotá, Medellín, Cartagena, Mexico City, Miami or Orlando must function like a booking machine. However, most hotels lose between 30% and 60% of their potential direct reservations due to basic website mistakes. From slow pages and poor photography to missing information, lack of calls-to-action […]
How a Boutique Hotel Booking Page Should Look to Convert (Visual Checklist)
A boutique hotel website can be visually appealing, but if the booking page is not optimized to convert, direct sales simply do not grow. General managers and marketing leaders in destinations such as Bogotá, Medellín, Cartagena, Mexico City, Miami and Orlando often face the same challenge: Heavy dependence on OTAs and low conversion in the […]
GEO: The Tactic That Makes Your Hotel Appear Exactly When the Guest Is Searching for Where to Stay
For a guest planning their trip—or already at the destination—geolocated searches are the decisive moment in choosing where to stay. Hotels in Bogotá, Medellín, Cartagena, Mexico City, Miami, or Orlando compete daily to appear in Google Maps, neighborhood searches, specific locations, and geo-tagged posts on social media. The GEO tactic ensures your hotel appears at […]
SEO for boutique hotels: a practical guide to doubling direct bookings in 12 months
Sustained growth in qualified traffic SEO attracts travelers with high booking intent: people searching for terms like “boutique hotel in Cartagena historic center” or “romantic hotel in Medellín Poblado.” This organic traffic grows over time, does not depend on constant ad spend, and generates revenue at an almost negligible marginal cost. Lower cost per acquisition […]
