How to measure the ROI of digital campaigns in hospitality and gastronomy
For hotels and restaurants, investing in digital marketing is no longer the main challenge. In 2026, the real differentiator is knowing whether that investment is actually generating revenue, bookings, and sustainable profitability, or if it is only producing clicks and interactions with no real business impact. General managers, marketing directors, and business owners often receive […]
2026 guide to reducing dependence on OTAs
For many boutique hotels in Bogotá, Medellín, Cartagena, Mexico City, Miami, or Orlando, online travel agencies (OTAs) have been a useful channel to fill rooms. But relying too heavily on them increases commission costs, limits control over rates and promotions, and erases the direct relationship with the guest. In 2026, with greater competition and shifts […]
The 10 best rooftops in Medellín in 2026
In 2026, the 10 best rooftops in Medellín stand out for much more than views or architectural design. What truly differentiates them is their ability to attract qualified digital demand, convert visits into direct bookings, and operate with clear profitability metrics. For restaurant owners, hotel marketing teams, and commercial directors of mixed-use or real estate […]
