SEM Positioning
We develop positioning strategies in search engines
Do you want your company to be the first choice when customers are looking for your products or services? Then you need to have a strategy of search engine marketing (SEM). The SEM is the process of using search engines to reach potential customers who are interested in what you have to offer.
We can help you to develop a strategy of SEM that suits your needs and goals. Our team of experts will work with you to create pay per click campaigns (PPC) and optimize your website to appear in the top results of search engines.
We also offer detailed reports on the performance of your SEM campaigns, so that you can see how they are working and make the necessary adjustments.
If you’re ready to increase your sales and reach more customers, contact us today. We will help you to develop a strategy of SHEM take you to the next level.
The scope of our services in SEM
1) Setup
- Strategy
- Configuration of the tool Google ADS and Google Express
- Study of key words,
- Writing ads,
- Google Analytics Setup for measurement
- Review charging speed
- Definition of KPY’s
2) Campaigns
- Monitoring
- Review results
- Optimization
- Reports in real-time or weekly, monthly
SEO
Some additional benefits of working with us:
We have experience in the development and management of SEM campaigns successful in all LATAM.
Our expert team is formed by qualified professionals with extensive experience in digital marketing.
Our team of experts is certified in the platforms of the pattern is digital.
We provide excellent customer service to ensure that you are satisfied with our services.
What are you waiting for? Contact us today for more information on how we can help you to develop a strategy of SHEM take you to the next level.
Know our services
POSITIONING SEM
We develop search engine positioning strategies
STRATEGY OF DIGITAL MARKETING
We take the time to understand, analyze and project marketing solutions technology covering all stages of the project.
PATTERN DIGITAL
We explore our clients' environment to create efficient guidelines that generate results.
WEB DEVELOPMENT
We create relevant content that connects brands with their audiences.
E-COMMERCE
We have developed and implemented strategies of e-commerce successful.
DATA AND ANALYTICS
We interpret the data to facilitate decision making in the digital ecosystems.
SOCIAL MEDIA
We create relevant content that connects brands with their audiences.
SEO
We develop strategies focused on the conversion, that is to say, to generate transaction results.
Sectors
We have experience in the following verticals:
- Real estate
- Tourism
- Services,
- Food
- Retail
- Financial
- Fintech
Frequently asked questions
The positioning SEM (Search Engine Marketing) is a strategy of digital marketing that involves the promotion of a web site in the search engines through paid ads. These ads usually appear at the top or bottom of the search results, and they show up when users search for specific keywords related to the content of your ad. The positioning SEM is based on the auction of keywords, where advertisers bid on the visibility based on the search terms selected.
The advantages of the positioning SEM include:
- fast Results: unlike SEO, that can take time to get results, the SEM offers instant visibility and traffic almost immediately.
- Budget Control: you Can set a daily spending limit on your campaigns and pay only when users click on your ads (PPC – pay per click).
- Segmentation: you Can target your ads to specific audiences based on location, interests, devices, among other criteria.
- Measurement and analysis: Get detailed data about the performance of your ads and you can make adjustments to improve its effectiveness.
- Flexibility: you Can change and optimize your campaigns in real-time, adapting them to the needs of your business.
Google Ads was the advertising platform of Google, now known as Google Ads. It is a tool of online advertising that enables advertisers to create and manage ad campaigns of text, graphics, video or in mobile applications. Ads are shown in the search results of Google and its network of partners, which includes applications and web sites that display Google ads.
The main difference between the SEM (AdWords or Google Ads) and SEO is the approach and the associated cost:
SEM (AdWords or Google Ads): Is an approach to paid advertising where advertisers create campaigns and get paid for each click on their ads. The results are quick and direct, but require a financial investment in continuing to maintain the visibility.
SEO: It is an approach of optimization and organic ranking in the search results. Does not involve direct payments for clicks, but it requires time and effort to help improve the visibility in the search engines naturally. The results may take longer to manifest, but the traffic generated through SEO does not have the costs of a click.
The amount you must invest in SEM can vary depending on several factors, such as the industry you are in, the competition in the keywords that you want to use and your marketing objectives. It is important to establish a budget that is suitable for your business and measure the return on investment (ROI) to make sure that your campaigns are effective.
You can start with a lower budget and adjust it as you get data and optimize your campaigns to get better results. Remember that the SEM allows you to monitor your daily expenses, which gives you the flexibility to adjust the investment depending on the performance of your ads.
