Medellín, known as the “City of Eternal Spring”, is not only an outstanding tourist destination in Colombia, but also a key point for business, events and leisure tourism. However, the hotel sector faces growing competition in a digital environment where travelers are increasingly demanding. This is where digital marketing and strategic allies likeDIGISAP, with their Growth Partner service, play a crucial role in ensuring the growth and success of hotels in the region.
The challenge of the hotel market in Medellin
Hotels in Medellin compete not only with other local accommodations, but also with platforms such as Airbnb and international giants. According to recent data, the95% of travelers search and compare online accommodation before making a decision. This implies that hotels need more than just a digital presence; They need advanced and personalized strategies to excel.
Growth Partner serviceDIGISAPHe specializes in tackling this challenge with a comprehensive approach, leveraging advanced digital marketing tools to maximize conversion opportunities and minimize costs.
What is DIGISAP’s Growth Partner Service?
DIGISAP is defined as a strategic ally that not only provides services, but also actively engages in its clients’ objectives to guarantee real results. Your Growth Partner service includes:
- Personalized strategies: Creation of specific plans for each hotel, based on their sales goals and unique characteristics.
- ROAS optimization: Focus on the return on advertising investment, ensuring that each peso invested generates tangible benefits.
- data and analysis: Intensive use of metrics and analytics to measure the effectiveness of campaigns and make informed decisions in real time.
- technology implementation: From Google Ads campaigns to Advanced SEO and Remarketing, Growth Partner uses the best digital tools.
Key strategies to boost hotel sales
1. Domain of local SEO
SEO is the pillar to stand out in searches.DIGISAPOptimize websites to appear in the first search positions with keywords such as “Medellín hotels with pool” or “Accommodations in Poblado”. This improves visibility in engines like Google and attracts a highly segmented audience.
2. Digital Advertising and Google Hotel Ads
Google ads and social networks are essential to compete with OTAs.DIGISAPCreate highly segmented campaigns that direct traffic directly to the hotel page, reducing dependency on platforms like Booking.com. This not only improves the profit margin, but also strengthens the direct relationship with customers.
3. Attractive content and visual experiences
Visual content, such as promotional videos and professional photographs, is key to grabbing attention. Video campaigns on platforms like YouTube and TikTok have proven to be particularly effective, especially when they show the complete experience of staying at the hotel.
4. Remarketing and loyalty
Remarketing is a powerful strategy to reach users who have already interacted with the hotel’s website but have not made the reservation. In addition, implementing loyalty programs, with automated email marketing campaigns, ensures the return of frequent customers.
Success stories: How DIGISAP transformed the hotel industry
ElCielo HotelIt is a clear example of the impact of DIGISAP. In just 3 months, they managed to double sales and increased direct share of reserves to 40%. In addition, they positioned the hotel in international markets such as the United States and Europe.
Other hotels in Medellin have seen exponential growth in the traffic of their websites, with improvements of up to a50% in organic positioning in just 6 months. This approach has allowed hotels not only to compete, but to lead in a saturated market.
Advantages of having DIGISAP as a Growth Partner
- Cost reduction: Direct strategies optimize advertising investment and reduce commissions to OTAs, increasing the profitability of the business.
- Fast and measurable results: DIGISAP’s approach to data allows you to see specific results from the first stages.
- continuous innovation: With a deep knowledge of the Latin American market and more than 15 years of experience, DIGISAP remains at the forefront of the use of technology and digital trends.
A bright future for hotels in Medellin
The hotel sector in Medellín is at a crucial moment. Growth opportunities are huge, but they require a strategic focus and the support of digital marketing experts. WithDIGISAPAs an ally and its Growth Partner service, hotels will not only be able to improve their sales, but also consolidate their position as leaders in the market. Now it’s time to redefine the rules of the game and make the most of the power of digital marketing to transform the future of hotels in Medellin.
