For hotels, OTAs (Online Travel Agencies) such as Booking.com or Expedia represent a powerful tool to attract reserves, but also involve high commission costs. On the other hand, direct reservations offer greater control over the customer experience and higher margins. A dashboard designed to measure and compare the performance of these channels will help you evaluate your dependence on OTAs and design more profitable strategies.
1. Percentage of direct reservations versus OTAs
This dashboard allows you to visualize the proportion of reserves from OTAs versus direct reservations. Identifying this balance is crucial to measure the effectiveness of your marketing campaigns and evaluate your distribution strategy.
Usage example:
A hotel may find that OTAs represent 70% of their reservations, but by implementing a promotion on their website, they manage to increase direct reservations to 40%.
2. Income generated by each type of channel
Not all reserves have the same financial impact. This indicator shows how much income OTAs generate compared to direct reserves, allowing you to analyze which channel contributes more to your profitability.
Usage example:
A hotel can observe that, although OTAs bring more reservations, direct ones generate 20% more income due to the absence of commissions.
3. Costs associated with OTAs and potential savings
OTA commissions are a significant cost that can affect the profitability of the business. This dashboard shows you how much you are paying the OTAs and how much you could save if you increase direct reservations.
Usage example:
By visualizing the annual commission cost, a hotel decides to invest in digital marketing campaigns to reduce its dependence on OTAs, achieving a saving of 15%.
Benefits of this dashboard
- Strategic vision:Identifies opportunities to reduce costs and increase income.
- Informed decision making:Understand the financial impact of your reserve channels.
- Resource optimization:Invest more in strategies that drive direct reserves.
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- pie chart:Shows the proportion of reserves from OTAs versus direct ones.
- Income table:It details the income generated by each channel and the costs associated with OTAs.
- Bar Chart:It represents the potential savings by increasing direct reserves by 10%, 20%, etc.
Conclusion
Having a clear vision of how your reservations are distributed and the financial impact of each channel is essential to maximize the profitability of your hotel. Implementing a dashboard to monitor direct reservations against OTAs will allow you to design strategies that reduce costs and increase your profit margins.
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Apply for a demo and start optimizing your reservation channels today!
