Why do hotels depend on OTAs and how to reduce that dependency?
TheOnline Travel Agencies as Booking, expedia and take off They have dominated the hotel industry, facilitating reservations but charging Commissions of up to 25% for each reservation. Although these platforms guarantee visibility, hotels They lose control over their profitability and relationship with guests.
The Digital Advertising for Hotels It is the key to reducing OTA dependency, allowingAttract direct traffic and increase reserves without paying high commissions. This is where it comes in DIGISAP, one Digital Agency in Bogota specialized in hotels that, through strategies of SEO, SEM, Social Ads and Display, help Maximize direct reserves and optimize advertising investment.
Comparison: OTAs vs. Digital advertising with DIGISAP
| Aspect | RESERVATIONS WITH OTAS | Reservations with digital advertising |
|---|---|---|
| Cost | Commission of 15-25% per reservation | Fixed Fee + Direct Sales Commission |
| Control over customer relationship | ❌ No | ✅ Yes, the hotel gets the guest data |
| generates loyalty? | ❌ No | ✅ Yes, remarketing and CRM campaigns |
| Visibility on Google? | ❌ No | ✅ Yes, SEO and Google Ads strategies |
| Advertising on social networks? | ❌ No | ✅ Yes, social ads and display to attract guests |
| scalability? | ❌ No, you depend on otas | ✅ Yes, constant optimization to increase reserves |
While OTAs only generate high-cost reservations, digital advertising allows the hotel to attract customers in a profitable and sustainable way.
Digital Advertising Strategies for Hotels with DIGISAP
1. SEO and Google Ads: more visibility, more direct reservations
SEO:Optimization of the hotel website to appear in the first places of Google.
Google Hotel Ads:Highlight your hotel in search results with competitive rates.
Remarketing:Ads aimed at users who visited the website but did not book.
Result:Higher qualified traffic with high purchase intention.
2. Advertising on social networks and display ads
Instagram & Facebook Ads:Promotion of unique experiences in the hotel.
TikTok Ads:Impact on young travelers with attractive visual content.
Programmatic advertising and banners on travel sites.
Result:Increased brand recognition and customer acquisition in all phases of the sales funnel.
3. Sustainable growth with the Growth Partner model
Unlike OTAs, DIGISAP offers aGrowth Partner model, an innovative results-based payment approach:
Fixed fee + commission for direct reservations.
Personalized digital marketing strategies.
Real-time optimization to improve conversions.
Real example with DIGISAP:
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- Hotel in Cartagena:increase of35% in direct bookings in 6 months.
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- Hotel in Bogota:reduction of30% on commissions paid to OTAs.
How to optimize your hotel reservation strategy?
If your hotel wants to reduce its dependence on OTAs and increase its profitability, the DIGISAP Growth Partner model is the best option.
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