You know how much it costs to hire a community manager for Instagram in Colombia, what services are included and when it is better to opt for an agency such as Digisap to enhance your digital presence.
What does a Community Manager on Instagram?
A Community Manager (CM) is the one who manages the presence of a brand in social networks. On Instagram, is responsible for:
- Publish valuable content
- Create community (replying to your messages, comments, mentions)
- Maintain consistency of brand visual and verbal
- Measure the results of engagement, growth and conversion
- Coordinate with designers and strategists to campaigns
The ultimate goal is that the account will not only look good, but to generate connection, traffic, and conversions.
how Much it charges a Community Manager for Instagram in Colombia?
Rates monthly average (2025):
Perfil / Modalidad | Rango mensual (COP) | Incluye normalmente |
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CM freelance básico | $800.000 – $1.500.000 | Publicaciones, interacción, sin pauta ni estrategia |
CM intermedio (freelance o contratado) | $1.500.000 – $3.000.000 | Contenido + planificación + reporting básico |
Agencia especializada | $2.500.000 – $7.000.000+ | Estrategia + contenido + Ads + reporting + analítica |
The prices also depend on the frequency of publications, design, if it includes a guideline, and if the management is multi-channel (IG + FB + TikTok, for example).
What services should include a good management Instagram?
✅ Content Plan monthly
✅ Design posts, stories and reels
✅ Copywriting adapted to the tone of the brand
✅ daily Interaction with the community
✅ Report key metrics (reach, followers, engagement)
✅ Integration with campaigns paid (Target Ads),
A professional management is not based on likes, but in sustained growth, traffic, and conversions.
When is it appropriate to hire an agency instead of a CM individual?
Hire a CM freelancer is a valid option for small businesses. But if your company seeks to scale, position and / or sell more, you need something more robust:
Publica y responde
Planifica, diseña, pauta y optimiza
Enfocado en presencia
Enfocado en resultados (ventas, leads)
Limitado en análisis
Acceso a dashboards e informes estratégicos
No siempre ejecuta pauta
Integra Ads + SEO + CRM + automatización
CM freelance | Agencia como Digisap |
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What makes Digisap in the management Instagram?
In Digisap manage Instagram for businesses to high-level sectors such as hospitality, food and real estate. Our proposal includes:
Strategy monthly with clear objectives
professional Design and storytelling visual
Segmentation of campaigns to attract bookings, leads or sales
Reporting with insights real, not just metrics of vanity
Integration with website, online booking, CRM
“Having followers is good. But to have followers that reserve, buy or ask for your services… that is marketing with a purpose.”
Success stories of Digisap with some of their featured clients:
Elcielo Hotel
Challenge: Increase organic traffic and sales through SEO strategies and advertising on Google.
Implemented Solution:
- Tuneup web site for search engines.
- Implementation of sustained campaigns in Google Ads.
Results:
- Increase organic traffic by 110%.
- Growth of 96% in sales attributed to SEO.
- ROAS sustained in Google’s 20.
- The web sales accounted for 32% of total sales.
- Growth in total sales of the 30,75%.
- 22% Increase in sales comparing the first quarter of 2024 with the same period of 2025.
Binn Hotel
Challenge: Improve the online visibility, increase direct bookings and optimize the interaction with potential customers through contact forms, and events.
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Implemented Solution:
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- advanced Strategies of SEO to improve the positioning in search engines.
- Advertising campaigns targeted at platforms of Goal and Google.
- Optimization of the web page to facilitate the interaction and conversion of visitors into customers.
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Results:
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- Organic Traffic: Increase of 30%.
- Sales Attributed to SEO: Growth of 52%.
- ROAS Sustained in Google: Ratio of 10.
- Sales vs Web. Total Sales: The web sales accounted for 25% of the total.
- ROAS Goal: Ratio of 10.
- Growth in Total Sales: 75% Increase.
- Forms of Events:
- Before August 2024: monthly Average of 3.57 forms.
- Since September 2024: monthly Average of 11.6 forms.
- growth Rate: 224.93%.
- Forms of Events:
- Contact Forms:
- Before August 2024: monthly Average of 2.14 forms.
- Since September 2024: monthly Average of 12 forms.
- growth Rate: 460.75%.
- Contact Forms:
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Glow Hotel
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Challenge: to Establish an online presence effective and increase the website traffic in a short period of time.
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Solution Implemented:
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- Creation and optimization of web content-focused SEO.
- content marketing Strategies to attract and retain visitors.
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Results:
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- Range of 600 visits per month in less than 6 months.
- 100% increase in sales attributed to SEO.
- The web sales accounted for 15% of total sales.
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Wattle Hotel
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Challenge: Double the organic traffic and increase sales through digital strategies.
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Implemented Solution:
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- Optimization SEO and advertising campaigns on Google.
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Results:
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- Increase organic traffic by 20%.
- 100% increase in sales driven by the SEO.
- ROAS sustained in Google 10.
- The web sales accounted for 25% of total sales.
- total Growth of sales of 84%.
- Increase of 94% in sales comparing the first quarter of 2024 with the same period of 2025.
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Haven Medellín
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Challenge: significantly Increase the sales and improve the performance of the advertising campaigns.
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Implemented Solution:
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- combined Strategies of SEO and advertising on Google and Goal.
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Results:
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- Increase organic traffic by 50%.
- Growth of 335% increase in sales attributed to SEO.
- ROAS sustained in Google 25.
- The web sales accounted for 45% of total sales.
- ROAS Goal of 35.
- Growth in total sales of 50%.
- 5% Increase in sales comparing the first quarter of 2024 with the same period of 2025.
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Sibari Restaurant & Rooftop
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Challenge: Establish a presence online and generate website traffic in less than 6 months.
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Implemented Solution:
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- Development of content strategies and SEO.
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Results:
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- Scope of 350 visits per month in less than 6 months.
- 100% increase in sales attributed to SEO.
- The web sales accounted for 25% of total sales.
- ROAS Goal of 15.
- First places for “Italian Restaurant in Provence” , “Italian Restaurant in the Village”
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Restaurant Denver
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Challenge Double the organic traffic and increase bookings through digital strategies.
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Implemented Solution:
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- Optimization SEO and advertising campaigns on Google and Goal.
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Results:
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- Increase organic traffic by 100%.The web sales accounted for 20% of total sales.
- ROAS Goal of 10
- First places “Steakhouse in Medellin” , “Meat Restaurant in the Village”
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