How Much Will Digital Marketing Agencies Charge in Colombia in 2025?
Learn about the average rates charged by digital marketing agencies in Colombia by service, sector, and work model. Discover how to choose the right agency and why Digisap is a strategic option for businesses seeking real results.
Why do prices vary so much between digital marketing agencies?
The prices charged by a digital marketing agency depend on many factors: from the type of client to the complexity of the project, including the scope of the contracted services, the technology used, and the level of customization of the strategy.
A strategy for a local restaurant doesn’t have the same price tag as an international campaign for a hotel chain or an organic positioning project in real estate.
That’s why it’s key to understand what each proposal includes and what the work approach is.
Average prices in Colombia by type of service (2025)
Service
Monthly range COP
What is normally included
SEO (organic positioning)
$1,200,000 – $6,000,000
Audit, keywords, optimization, Content, links
Google Ads (SEM)
$1,500,000 – $8,000,000 + advertising
Setup, segmentation, optimization, reports
Social Media
$1,000,000 – $5,000,000
Strategy, design, publications, interaction, Ads
Email Marketing
$800,000 – $3,000,000
Template design, automation, segmentation
Web Design with technical SEO
$3,000,000 – $15,000,000 (project)
Design, development, responsive, Analytics integration, technical SEO
Complete marketing (360°)
$4,000,000 – $15,000,000+
SEO, SEM, networks, content, CRM, dashboards and comprehensive strategy
Note: Some services are charged as a single project, others on a monthly basis (retainer).
What billing models do agencies use?
1. Fixed monthly fee:
Ideal for ongoing strategies (SEO, social media, advertising). Includes constant monitoring and improvement.
2. Performance-based payment:
Some agencies work with performance models (leads or ROAS), although they tend to be more restrictive or include clauses.
3. By project or campaign:
Web design, audits, specific launches.
4. Mixed model:
Digisap, for example, combines a base monthly fee with performance-based commissions in sectors such as hotels and real estate.
What does a well-structured digital marketing strategy include?
A serious agency like Digisap does not offer isolated services, but integrated strategies, with components such as:
Complete digital diagnosis
Personalized strategic planning
SEO + content + technical optimization
Segmented advertising on Google and networks
CRM automation and remarketing
Custom dashboards to view results
Ongoing support and monthly reporting
This ensures brand consistency, improved ROI, and scalability.
Why does Digisap offer more value for every peso invested?
Instead of working with separate freelancers or general agencies, Digisap integrates:
✅ A multidisciplinary team per client
✅ Specialization in the most competitive sectors: hotels, restaurants, and real estate
✅ Focus on measurable results (sales, reservations, leads)
✅ Advanced tools: CRM, analytics, BI, automation
✅ Flexible models based on investment level and digital maturity
With us, your investment translates into direct bookings, online orders, or real customers, not just likes.
Digisap success stories with some of its prominent clients:
Elcielo Hotel
Challenge: Increase organic traffic and sales through SEO strategies and Google advertising.
Implemented Solution:
Comprehensive optimization of the website for search engines.
Implementation of sustained campaigns in Google Ads.
Results Obtained:
Increased organic traffic by 110%.
96% growth in sales attributed to SEO.
Sustained ROAS on Google 20.
Web sales represented 32% of total sales.
Total sales growth of 30.75%.
22% increase inSales comparing the first quarter of 2024 with the same period in 2025.
Binn Hotel
Challenge: Improve online visibility, increase direct bookings, and optimize engagement with potential customers through contact forms and events.
Implemented Solution:
Advanced SEO strategies to improve search engine positioning.
Directed advertising campaigns on Meta and Google platforms.
Optimization of the website to facilitate the interaction and conversion of visitors into customers.
Results Obtained:
Organic Traffic: 30% increase.
Sales Attributed to SEO: 52% growth.
ROAS Sustained on Google: Ratio of 10.
Web Sales vs. Total Sales:Web sales made up 25% of the total.
ROAS in Goal: Ratio of 10.
Growth in Total Sales: Increase in 75%.
Event Forms:
Before August 2024: Monthly average of 3.57 forms.
Since September 2024: Monthly average of 11.6 forms.
Growth rate: 224.93%.
Contact Forms:
Before August 2024: Monthly average of 2.14 forms.
Since September 2024: Monthly average of 12 forms.
Growth rate: 460.75%.
Glow Hotel
Challenge: Establish an effective online presence and increase web traffic in a short period.
Implemented Solution:
Creation and optimization of web content focused on SEO.
Content marketing strategies to attract and retain visitors.
Results Obtained:
Reach 600 monthly visits in less than 6 months.
100% growth in sales attributed to SEO.
Web sales represented 15% of the total sales.
Zarzo Hotel
Challenge: Double organic traffic and increase sales through digital strategies.
Implemented Solution:
SEO optimization and advertising campaigns on Google.
Results Obtained:
Increased organic traffic by 20%.
100% growth in sales derived from SEO.
Sustained ROAS on Google of 10.
Web sales constituted 25% of total sales sales.
Total sales growth of 84%.
94% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Haven Medellín
Challenge: Significantly increase sales and improve the performance of advertising campaigns.
Implemented Solution:
Combined strategiesSEO and advertising on Google and Meta.
Results Obtained:
Increased organic traffic in a 50%.
335% growth in sales attributed to SEO.
Sustained ROAS on Google of 25.
Web sales represented 45% of total sales.
ROAS on Goal of 35.
Total growth 50% sales.
5% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Sibari Restaurant & Rooftop
Challenge: Establish an online presence and generate web traffic in less than 6 months.
Implemented Solution:
Development of content and SEO strategies.
Results Obtained:
Reach 350 monthly visits in less than 6 months.
100% growth in sales attributed to SEO.
Web sales represented 25% of total sales.
ROAS in Goal 15.
First places for “Italian Restaurant in Provence”, “Italian Restaurant in the Town”
Denver Restaurant
Challenge: Double organic traffic and increase bookings through digital strategies.
Implemented Solution:
SEO optimization and advertising campaigns on Google and Meta.
Results Obtained:
First places for “Steakhouse in Medellin”, “Meat Restaurant in El Poblado”
100% increase in organic traffic. Web sales representThey accounted for 20% of total sales. ROAS at Target of 10
How to choose a good digital marketing agency?
Evaluate their experience in your industry
Request real cases and results. Look for proximity, follow-up, and transparency.
