Effective strategies to increase reserves and grow sustainable
The small hotels, with between 15 and 40 rooms, face unique challenges in the competitive tourism market. The limited infrastructure and resources of these establishments can make competing with large chains or stand out between OTAs complicated. However, implement a Well designed digital marketing strategy You can make the difference between going unnoticed and significantly increasing reserves.
In this article, we will show you how a small hotel can benefit from the services of DIGISAPIn key areas such as SEO, SEM, social media campaigns and Google Maps, achieving sustainable and efficient growth in less than 4 months. In addition, we will highlight how the return on investment (ROI) that we have achieved with our clients has maintained the cost of marketing and advice below 10% of total sales, a notable result in terms of profitability.
The importance of digital marketing for small hotels
Digital marketing is essential for small hotels, since it allows them to compete with large chains and otas without having to invest in huge advertising campaigns. with tools like SEO, Google Adsand campaigns of social networks, small hotels can:
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- Increase your online visibility.
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- Attract organic trafficand direct reserves without relying on both intermediaries.
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- Improve your local presenceOn Google Maps, which is crucial to attracting guests looking for nearby accommodation.
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- Build an online communitythat encourages the loyalty of the guests.
Marketing services for small hotels we offer at DIGISAP
– SEO (organic positioning in search engines)
The SEO It is critical to ensure that travelers find your hotel when looking for related terms, such as “Boutique Hotel in [Your City]”. At DIGISAP we optimize your website to improve its positioning in Google by:
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- Keyword research and use relevant to your segment and location.
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- Technical site optimization To improve loading speed and user experience.
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- Creating attractive and useful content, such as blogs oriented to the preferences of travelers.
A good SEO not only attracts visitors to your site, but also turns them into customers by offering them the information they are looking for from the first click.
– SEM (Advertising in Google Ads)
The SEM campaigns They allow you to reach travelers at the precise moment they are looking for accommodation at your destination. With well-configured search and display ads, your hotel will appear in the first Google results, increasing the chances that users will book directly on your site.
In Digisap We manage your campaigns to maximize each peso invested, ensuring that your hotel receives the greatest possible visibility without wasting resources. This includes the Continuous ad optimization and the use of advanced segmentation techniques.
– Social media campaigns: positioning and community
The social networks They are a powerful tool for small hotels. through platforms like Instagram and Facebook, You can build an online community that promotes your brand and encourages guest loyalty.
At DIGISAP, we specialize in creating campaigns of Advertising Guidelines Oriented to:
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- Position your hotel brand.
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- Increase reach and online community, increasing quality followers.
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- Generate conversions through attractive ads that direct users to the reservation page.
Organic Positioning and Payment on Google Maps
The Positioning in Google Maps It is essential for small hotels that depend on local traffic or travelers seeking immediate accommodation. At DIGISAP we implement:
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- Google My Business Profile Optimization to improve organic visibility.
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- Paid campaigns on Google Maps, ensuring that your hotel appears in the main searches in the area.
By improving the presence on Google Maps, your hotel will not only attract more reservations, but will also increase its local relevance in the long term.
3. Guaranteed results in 4 months: success story
On DIGISAP, we get our clients to see results in only 4 months. Through a combination of SEO, SEM and social media campaigns, we have achieved that:
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- The Billing value on sales compared to the investment cost In our advice, the advertising guideline remains below 10% of the total.
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- Small hotels can grow profitably, reducing their dependence on OTAs and increasing direct reserves.
This approach ensures that hotels not only increase their income, but also improve their operational efficiency by minimizing intermediation costs.
4. Why outsource your marketing with DIGISAP?
When working with DIGISAP, you not only get the support of experts in digital marketing, but also a strategic partner committed to the Sustainable growth of your hotel. By outsourcing services like SEO, SEM, Social Media Guidelines, and Google Maps management, you can focus on providing an exceptional experience to your guests while we take care of attracting them to you.
Benefits of working with DIGISAP:
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- Saving time and resources.
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- Personalized strategies for your hotel.
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- Continuous monitoring and campaign optimization.
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- Fast and measurable results, with a focus on profitability.
The key to growing is investing in efficient marketing
The small hotels that invest in Strategic Digital Marketing They can compete successfully in the current tourism market. By implementing SEO services, SEM, social media campaigns, and optimization on Google Maps, it is possible to attract more direct bookings and reduce intermediary dependency.
On DIGISAP, we guarantee that the Total cost of marketing and guideline remains below 10% of sales, securing one solid profitability. In just 4 months of work, our clients manage to increase their visibility, reservations and online community, all while maintaining control over their investment.
If you are looking to take your small hotel to the next level, Contact us at DIGISAP and discover how we can help you position yourself and grow in a sustainable way.-
