A Legacy of Trust in the Florida Real Estate Market
Florida HomeGroup Realty (FHG) is much more than a real estate agency in Orlando. With over twenty years of experience in the sector, this firm has established itself as a key partner for foreign investors and families looking to relocate to Florida. Its value proposition is centered on guiding clients from Latin America, the United States, and other parts of the world through the complete investment process: from financial pre-qualification and legal advice to the purchase, management, and subsequent profitability of properties. Its founders, Carolina Jraissati, a broker specializing in international investment, and Pablo Cabrera, a lawyer and Real Estate Advisor, not only have solid credentials but are also active investors. This allows them to speak from real-world experience and offer a much more strategic and secure approach.
The Challenges Before DIGISAP: Leads, Positioning, and Processes
Despite a long history, a solid reputation, and hundreds of successful transactions, Florida HomeGroup Realty faced a common challenge for a growing company: it needed to modernize its digital presence and optimize its sales process. The firm sought to attract more qualified leads, primarily from countries like Peru, Colombia, Mexico, Argentina, and Chile, where there is significant interest in real estate investment in the United States. Additionally, they wanted to boost virtual advisory meetings, as many of their clients invest remotely. Another central objective was to strengthen their positioning on search engines and social media so that their value proposition of trust, security, and profitability would stand out from the competition. Finally, they identified the need for a CRM and custom dashboards, key tools for organizing customer follow-ups and making data-driven decisions.
The Comprehensive Solution from DIGISAP
To tackle these challenges, DIGISAP designed a comprehensive digital strategy that transformed how FHG connects with its clients. First, the brand and website were redesigned with a focus on user experience, SEO, and conversion. This allowed the online presence to reflect the company’s solidity and prestige, but with a more modern and accessible digital language. Furthermore, active social media management was implemented, not only for the corporate brand but also for the personal accounts of Carolina and Pablo, who, as leaders and founders, project trust and a personal touch in every interaction. This “personal brand” strategy, integrated with the institutional one, generated greater credibility by humanizing communication with potential investors. In terms of performance, DIGISAP deployed lead generation campaigns on Google and Meta Ads, combined with local SEO strategies and optimized content, which strengthened organic reach and lead generation. Finally, custom dashboards and a CRM were incorporated, adapted to FHG’s commercial process, allowing for more efficient tracking from the first contact to the closing and post-sale stages.
Tangible Results: More Leads, More Meetings, More Trust
The changes implemented quickly showed results. Florida HomeGroup Realty experienced a significant increase in qualified lead generation, which translated into more virtual meetings with investors from different countries. With a clear CRM and dashboards, the team was able to optimize their workflow: capture → nurturing → closing → post-sale. This framework not only improved efficiency but also increased customer satisfaction by providing agile, personalized, and transparent support. The brand also achieved a more solid digital position, standing out on social media like Instagram, Facebook, and TikTok, and increasing its visibility on search engines for keywords related to Florida real estate investment. All of this helped to solidify FHG as a benchmark in international real estate investment, distinguishing itself with a human and consultative approach, in contrast to the more impersonal methods of the competition.
Success Stories That Speak for Themselves
The true impact of this digital transformation is reflected in FHG’s clients. Cases like that of María Fernanda, a financial executive from Peru, show how the firm helped turn her savings into real passive income: by purchasing a townhome in Kissimmee, she achieved an average monthly income of $2,850 USD with minimal time commitment. Another example is Rodrigo Méndez, an Argentinian entrepreneur, who in just five years went from acquiring a single property in Orlando to building a portfolio of four properties, with an annual net income of $89,000 USD. These cases are joined by dozens of testimonials from clients who highlight the team’s warmth, trust, and professionalism, emphasizing that the most valuable thing is not just the profitability gained, but the peace of mind of feeling supported at every stage of the process.
A Future of Expansion: Miami and Luxury Pre-Constructions
Today, Florida HomeGroup Realty is in a phase of expansion, with its sights set on high-impact projects in Miami, such as Okan Tower, Waldorf Astoria Miami, and The Residences at 1428 Brickell, which attract international investors interested in luxury pre-constructions. With DIGISAP‘s support, the company plans to scale its lead generation strategies and continue to strengthen its use of technology to optimize commercial management. Their vision is clear: to remain the number one choice for investors seeking security, trust, and proven profitability in the Florida real estate market. The combination of experience, personal touch, and digital transformation ensures that the coming years will be marked by even more solid growth, where FHG will continue to help its clients achieve their financial goals with the same passion and professionalism that has characterized it for two decades.
Trust Florida HomeGroup Realty for your real estate investment
