The new approach to maximizing direct reserves and profitability
Most hotels They lose between 15% and 25% of their income in commissions paid to OTAs such as Booking and Expedia. Although these platforms ensure visibility, they reduce Profitability and control over the relationship with the guest.
This is where it comes in DIGISAP’s Growth Partner model, a strategy of PAYMENT FOR RESULTS that allows hotels Increase your direct sales up to 40%, combining SEO, SEM, Social Ads and Programmatic Advertising to attract qualified traffic and improve conversion.
What is Growth Partner and how does it benefit hotels?
Growth Partner It is an innovative model where The hotel pays a fixed fee + a commission only for the direct reservations generated, ensuring that every marketing action Impact directly on your sales and profitability.
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- Investment in advertising with guaranteed ROI.
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- Total alignment with hotel objectives.
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- Less dependence on OTAs and greater control over reserves.
Comparison between OTAs and Growth Partner
| Model | OTAs (booking, expedia, etc.) | Growth Partner (DIGISAP) |
|---|---|---|
| Cost | Commission of 15-25% per reservation | Fixed fee + commission only for direct sales |
| Control over customer data | ❌ No | ✅ Yes, the hotel manages the relationship with the guest |
| Conversion optimization | ❌ No | ✅ Yes, UX strategies and remarketing |
| Advertising and visibility | ❌ Only inside the OTA | ✅ Advertising on Google, Social Networks and Display |
| Customer loyalty | ❌ No, it depends on the OTA | ✅ Yes, CRM and remarketing strategies |
While OTAs charge commissions without guaranteeing growth, the Growth Partner model drives direct sales and profitability.
Digital Advertising Strategies for Hotels with Growth Partner
1. SEO and SEM: Organic traffic and payment to increase reserves
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- SEO:Positioning of the hotel in Google with strategic keywords.
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- Google Hotel Ads:Optimization of rates and visibility in lodging searches.
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- PPC campaigns:Advertising focused on attracting travelers with high purchase intention.
Result:Higher qualified traffic with high conversion.
2. Advertising on social networks and display
–Facebook & Instagram Ads:Promotion of hotel experiences.
–TikTok Ads:Dynamic content to capture the attention of new travelers.
–Programmatic Advertising:Ads on travel sites, blogs and specialized portals.
Result:Greater scope and direct reserves without paying commissions to OTAs.
3. Remarketing and loyalty
–Retargeting strategies:Impact on users who visited the website but did not book.
–Email Marketing and CRM:Loyalty campaigns to encourage repetition of customers.
– Automation of reserve and communication processes.
Result:Increased repetition of reservations and guest loyalty.
Success stories with Growth Partner
Hotel in Cartagena:increase of35% in direct bookings in 6 months.
Hotel in Bogota:reduction of30% on commissions paid to OTAs.
How to implement the Growth Partner model with DIGISAP?
If your hotel wants to cut costs in OTAs and increase its profitability, the DigiSap Growth Partner model is the best option.
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