How to attract more diners without relying on platforms with high commissions?
Platforms like OpenTable, TheFork and Mesa247 have been a solution for the management of reserves in restaurants, but to a high cost. These platforms charge a monthly fee plus a commission for each diner, reducing profit margins and limiting the control of the restaurant over its customer base.
The alternative? a model Growth Partner, like the one offered DIGISAP, which allows Increase reserves without paying excessive commissions, using SEO, SEM and digital advertising to attract customers directly.
Comparison: Booking platforms vs. Digisap Growth Partner
| Model |
OpenTable, TheFork, Mesa247 |
Growth Partner (DIGISAP) |
| Cost |
Fee mensual + comisión por reserva |
Fixed fee + commission only for direct sales |
| generates its own traffic? |
 No, just traffic inside your platform |
 Yes, direct traffic to the restaurant site |
| optimize conversion? |
No, only listed on the platform |
Yes, with web optimization and remarketing |
| control over customers? |
No, the data is handled by the platform |
Yes, the data belongs to the restaurant |
| advertising included? |
Not |
Yes, SEO, SEM and Social Ads |
| promotes loyalty? |
No, it only generates reservations |
Yes, with CRM and retargeting campaigns |
| generate sales of other services? |
Not |
Yes, for events, catering and special menus |
While the reservation platforms only manage reservations in exchange for high commissions, DIGISAP drives real growth with direct bookings and effective digital advertising.
How does DigiSap’s Growth Partner work for restaurants?
The model Growth Partner It is designed for Increase reserves and sales without hidden costs or high commissions.
FEE monthly fixed + commission on direct sales.
Digital advertising optimized to attract and retain customers.
Less third party dependency and more control over customer database.
Through strategies of SEO, SEM and Social Ads, the restaurant generates Own traffic and reservations without intermediaries.
Digital advertising strategies for restaurants with Growth Partner
1. SEO: more visibility, more diners
Local SEO: Optimization in Google My Business and geolocation to appear in searches like“Restaurants in Bogotá Center”or“Best Sushi in Medellin”.
Content SEO: Creating blogs and optimization of descriptions to improve the authority of the site.
Link Building: Strategies to increase the digital reputation of the restaurant.
Result:More organic traffic without the need to constantly pay for ads.
2. Advertising in Google Ads and Social Networks
Google Ads: Search campaigns and Google Maps Ads to attract customers with intention to reserve.
Facebook & Instagram Ads: Advertising segmented with attractive images and videos.
TikTok Ads: Visual ads to capture the attention of new audiences.
Result:Higher qualified traffic with high conversion rates.
3. Programmatic advertising and remarketing
Google Display Network: Ads in gastronomic blogs and tourism sites.
Retargeting: Capture of users who visited the website but did not book.
Marketing Automation: Email and WhatsApp Marketing for loyalty.
Result: recurring customers and increase in the frequency of visits to the restaurant.
Experience
How to increase reservations without relying on platforms?
If you restaurant You want to attract more diners and reduce commission costs, the best option is to implement a Growth Partner strategy with DIGISAP.
Stop paying high commissions and increase your reservations with DIGISAP. Request a free consultation here
