Local SEO Optimization for the HORECA Sector: Digisap’s Advanced Strategies

In today’s digital environment, online visibility is a determining factor for the success of hotels and restaurants. Optimization of presence on platforms like Google Maps and the appearance of the first local search results are essential to attract potential customers.

How to position your establishment as the first option in local searches?

DIGISAP offers advanced local SEO strategies designed to maximize visibility in Google My Business, Google Maps, and the Local 3-Pack. These strategies are focused on generating reserves and direct traffic for establishments in the Horeca sector (hotels, restaurants and catering).

Importance of local positioning:

• Increased visibility in local searches.



• Increase of direct reservations and traffic to the establishment.



• Strengthening online reputation through review management.

Case Analysis:

• Hotel Haven Medellin: Increased direct reservations by 45% by optimizing your local SEO and managing your Google My Business file.

DIGISAP Local SEO Strategies:

1. Optimization for Google Local 3-Pack:
   
   
   
   
   • Detailed optimization of the Google My Business tab with accurate information.
   
   
   
   • Implementation of local keyword strategies relevant to the sector.
   
   
   
   • Increased local authority and relevance through interactions and mentions at reference sites.
     
     
   
   
   
   



2. Management and optimization of Google My Business:
   
   
   
   
   • Use of high-quality photographs and videos to improve the presentation of the establishment.
   
   
   
   • Regular publication of relevant content, including offers and events.
   
   
   
   • Proactive management of reviews and qualifications.
     
     
   
   
   
   



3. Review management and digital reputation:
   
   
   
   
   • Implementation of automatic review request systems to satisfied customers.
   
   
   
   • Development of strategies to generate positive reviews and improve the online rating.
   
   
   
   • Professional response to all reviews, both positive and negative.
     
     
   
   
   
   



4. Local link building and citations in directories:
   
   
   
   
   • Registration in local directories of high relevance, such as TripAdvisor.
   
   
   
   • Generation of mentions in blogs and specialized media.
   
   
   
   • Establishment of collaborations with local influencers and strategic alliances.
   
   
   
   

DIGISAP is positioned as a strategic ally for hotels and restaurants looking for:

• Improve your positioning on Google Maps and the local 3-pack.



• Optimize your Google My Business tab to attract more customers.



• Strengthen your reputation online and increase direct reserves.