Increasing direct reservations is one of the biggest challenges (and opportunities) that hotels have today. In an increasingly digital and competitive environment, having a specialized strategic ally makes the difference between relying on intermediaries or building a solid, cost-effective and scalable direct channel.
In this article we explain why choosing DIGISAP as your marketing partner can help you sell more, retain your guests and regain control of your income.
Experience Matters: Over 10 Years Helping Hotels Grow
At DIGISAP we have worked withHotelsBoutique, urban chains and resorts in cities such as Medellín, Bogotá, Miami and Orlando. Our deep knowledge of the hotel industry allows us to understand your challenges from within:
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- Changes in post-pandemic host behavior
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- Integration with backup engines and Channel Managers
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- Need for visibility with measurable results
Our mission is not to give you “likes”, but reservations.
100% focus on results
Everything we do is measured, optimized and focused on a single objective: increase your direct income.
metrics we prioritize:
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- ROAS (Return on Ad Spend)
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- CPC and CTR in Google Ads and Meta Ads campaigns
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- Cost per direct reservation (vs. OTAs commissions)
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- Long-term customer value (LTV)
REAL CASES:
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- Hotel El Cielo: Roas sustained over 20
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- Haven Medellin: Conversion rate from 1.2% to 3.8%
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- Binn Hotel: Triple your reservations in just 3 months
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Personalized services for each hotel
EveryhotelIt has its own needs, its brand tone, its ideal audience and its way of selling. Therefore, our services are custom designed.
What do we do for you?
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- Diagnosis of your digital presence and reserve engine
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- Omnichannel marketing strategy (SEO, ADS, Social, CRM)
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- Design and optimization of your website for conversion
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- Integration with reserve engines such as BookAssist, BeonPrice, SiteMinder
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- Direct sales campaigns on Google, Instagram, TikTok
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- Network management and online reputation
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- Email Marketing, Loyalty and Automated Remarketing
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- Dashboards to make decisions with real data
We do not apply generic templates. We create strategies for youhotel, your city and your guests.
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Technology + Creativity + Analytics = Reserves
What makes us unique:
We are a creative agency, but with an analytical mindset
We use technology to automate processes and scale your campaigns
We work with AI to customize messages, promotions and segmentations
Our multidisciplinary team becomes an extension of yours
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Real accompaniment and constant monitoring
Forget agencies that give you reports once a month without context. With DIGISAP you will have:
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- Regular strategic meetings
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- Access to interactive dashboards in real time
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- Commercial and technical support
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- Continuous campaign optimization
We are a team that engages, proposes and focuses on your business goals.
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