The Challenge of Hotels: Increase Direct Booking and Reduce OTAS Dependency
in a market whereOTAs (booking, expedia, etc.) can keep up to 25% of each reservation in commissions, hotels seek strategies forMaximize your profitability and regain control over your sales.
The solution is in aDigital Marketing Agency Specialized in Hotels, which applies advanced strategies forAchieve that up to 40% of total sales come from the direct channel, without intermediaries or excessive costs.
This is where it comes inDIGISAP, aGrowth Partnerfor hotels that, through digital strategies such asSEO, SEM, Social Ads and Display, helps increase direct reserves and improve profitability.
How DIGISAP can generate 40% of sales on direct channel?
the modelDigisap Growth PartnerIt is designed to optimize each phase of theGuest journey, from search to reservation, through a data-based approach and continuous optimization.
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- Flexible payment model:Fixed fee + commission for direct reservations.
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- Personalized marketing strategies:From visibility to conversion.
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- Increase in direct reserves without intermediaries.
1. SEO for hotels: more visibility, more direct bookings
TheOrganic Positioning (SEO)It is the basis for travelers to find the hotel on GoogleNo need to pay ads.
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- Website optimization:Fast design optimized for conversion.
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- Content Strategy:Blogs and pages focused on keywords such as “Hotel in Cartagena with a view of the sea” or “All-inclusive hotels in Cancun”.
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- Local SEO and Google My Business:Ensures that the hotel appears in geolocated searches.
Result: More direct reservations at no cost per click.
2. SEM for hotels: Google advertising to increase conversions
the campaigns ofGoogle Ads (SEM)They are the most effective way to capture traffic with high purchase intention.
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- Google Hotel Ads:Highlights the hotel in searches and comparisons of rates.
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- PPC campaigns:Optimized ads with strategic keywords.
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- Remarketing:Impact users who visited the website but did not book.
Result: Increase in qualified traffic and higher conversion rate.
3. Social Ads: Impacts travelers on social networks
Social networks are key to inspiration and decision to buy travelers.
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- Instagram & Facebook Ads:Ads with photos and videos of the hotel experience.
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- TikTok Ads:Dynamic content for young audiences.
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- Geolocated advertising:Aimed at travelers in airports and strategic cities.
Result: Greater range and direct traffic to the reserve engine.
4. Display & Programmatic Ads: Visibility in Travel Portals
Display ads allow the hotelappear on the main tourism websites.
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- Google Display Network:Advertising on blogs and travel portals.
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- Programmatic Advertising:Advanced segmentation to impact ideal customers.
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- YouTube Ads:Short videos to capture the attention of potential travelers.
Result: Greater conversion with impressive ads throughout the customer’s digital journey.
Why choose DIGISAP as a digital marketing agency for hotels?
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- Up to 40% of the sales generated by the direct channel.
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- Less commissions and more profitability for the hotel.
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- 360° digital strategies to attract, convert and retain guests.
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- Real-time optimization to improve results constantly.
Real example with DIGISAP:
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- Boutique hotel in Bogota:increase of35% in direct reservesin 6 months.
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- Luxury hotel in Cartagena:reduction of30% depending on OTAs.
How to increase direct reservations with DIGISAP?
If your hotel wants to stop depending on Otas and increase its profitability, the DIGISAP Growth Partner model is the best option.
Schedule one Free advice here
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