Digital Marketing Agency for Restaurants in Colombia: Success Stories and Strategies 2025

Discover how a specialized digital marketing agency can transform your restaurant in Colombia. 2025 strategies, success stories and tactics to increase reserves, visibility and loyal customers.

 

 

 

Why does your restaurant need a digital marketing agency in 2025?

 

 

 

The gastronomic sector in Colombia has grown exponentially in recent years, driven by tourism, digitization and changes in consumer behavior. today,The decision to reserve a table begins on Google or Instagram, and those who do not have a digital presence simply do not exist.

 

ADigital marketing agency for restaurantsIt helps you:

• • Increase visibility in search engines and social networks

 

• • Attract local diners and tourists with digital campaigns

 

• • Convert visits to reservations or online orders

 

• • Loyalty customers through automated strategies

 

 

Digital marketing strategies for restaurants in Colombia (2025)

 

 

 

At DIGISAP, we apply a comprehensive approach that combines creativity, technology and performance. These are the key strategies that we apply in our gastronomic projects:

 

 

 

1.Local SEO for restaurants

• • Optimization to appear in searches such as “Best Restaurant in Bogotá” or “Mexican Food in Medellin”

 

• • Google My Business settings and reviews

 

• • SEO content: articles, indexable menus, experience blogs

2.Advertising in Meta Ads and Google Ads

• • Segmented campaigns by zone, tastes, schedules and behavior

 

• • Ads of promotions, special menus and reservations with direct button

 

• • Remarketing for users who visited your website or networks

3.Content for Instagram and TikTok

• • Production of short videos of dishes, kitchen, atmosphere and staff

 

• • Stories and reels of live events

 

• • Influencer marketing with local gastronomy creators

4.Web development and direct booking channel

• • Fast, visual and 100% responsive websites

 

• • Reserve system without intermediaries

 

• • Integration with WhatsApp, Google Maps and Networks

5.Email Marketing and Automation

• • Campaigns for special promotions (Day of Love, Easter, etc.)

 

• • Customer segmentation by frequency, average ticket and type of food

 

• • Events, Birthdays and Releases Reminders

 

 

DIGISAP success stories with some of their outstanding clients:

 

 

 

ElCielo Hotel

 

Challenge:Increase organic traffic and sales through SEO strategies and advertising on Google.

 

Solution implemented:

• • Comprehensive search engine website optimization.

 

• • Implementation of sustained campaigns in Google Ads.

Results obtained:

• • Increase in organic traffic by 110%.

 

• • 96% growth in sales attributed to SEO.

 

• • Roas held in Google from 20.

 

• • Web sales accounted for 32% of total sales.

 

• • total sales growth of 30.75%.

 

• • 22% increase in sales comparing the first quarter of 2024 with the same period of 2025.

Binn Hotel

 

Challenge:Improve online visibility, increase direct reservations, and optimize interaction with potential customers through contact forms and events.

 

Solution implemented:

• • Advanced SEO strategies to improve search engine positioning.

 

• • Targeted advertising campaigns on Meta and Google platforms.

 

• • Optimization of the website to facilitate the interaction and conversion of visitors to clients.

Results obtained:

• • Organic Traffic:30% increase

 

• • Sales attributed to SEO:52% growth

 

• • ROAS held on Google:ratio of 10.

 

• • Web sales vs. TOTAL SALES:Web sales constituted 25% of the total.

 

• • ROAS in the finish line:ratio of 10.

 

• • Total sales growth:75% increase

 

• • Event forms:
    
    
    • • Before August 2024: Monthly average of 3.57 forms.
    
    
    • • Since September 2024: Monthly average of 11.6 forms.
    
    
    • • Growth rate: 224.93%.
    
    
    

 

• • Contact forms:
    
    
    • • Before August 2024: Monthly average of 2.14 forms.
    
    
    • • Since September 2024: Monthly average of 12 forms.
    
    
    • • Growth rate: 460.75%.
    
    
    

Glow Hotel

 

Challenge:Establish an effective online presence and increase web traffic in a short period.

 

Solution implemented:

• • Creation and optimization of web content focused on SEO.

 

• • Content marketing strategies to attract and retain visitors.

Results obtained:

• • Scope of 600 monthly visits in less than 6 months.

 

• • 100% growth in sales attributed to SEO.

 

• • Web sales accounted for 15% of total sales.

Zarzo Hotel

 

Challenge:Duplicate organic traffic and increase sales through digital strategies.

 

Solution implemented:

• • SEO optimization and advertising campaigns on Google.

Results obtained:

• • increase in organic traffic by 20%.

 

• • 100% growth in sales derived from SEO.

 

• • Roas held in Google of 10.

 

• • Web sales constituted 25% of total sales.

 

• • total sales growth of 84%.

 

• • 94% increase in sales comparing the first quarter of 2024 with the same period of 2025.

Haven Medellin

 

Challenge:Significantly increase sales and improve the performance of advertising campaigns.

 

Solution implemented:

• • Combined SEO and advertising strategies in Google and Meta.

Results obtained:

• • increase in organic traffic by 50%.

 

• • 335% growth in sales attributed to SEO.

 

• • Roas held in Google of 25.

 

• • Web sales accounted for 45% of total sales.

 

• • ROAS at the finish line of 35.

 

• • total sales growth of 50%.

 

• • 5% increase in sales comparing the first quarter of 2024 with the same period of 2025.

Sibari Restaurant & Rooftop

 

Challenge:Establish an online presence and generate web traffic in less than 6 months.

 

Solution implemented:

• • Development of content strategies and SEO.

Results obtained:

• • Reach of 350 monthly visits in less than 6 months.

 

• • 100% growth in sales attributed to SEO.

 

• • Web sales accounted for 25% of total sales.

 

• • Roas at the finish line of 15.

 

• • First places for “Italian restaurant in Provence”, “Italian restaurant in the town”

 

 

Denver Restaurant

 

Challenge:Duplicate organic traffic and increase reserves through digital strategies.

 

Solution implemented:

• • SEO optimization and advertising campaigns on Google and Meta.

Results obtained:

 

First places by “Steakhouse in Medellin”, “Meat restaurant in the town”

 

Increase in organic traffic by 100%. Web sales represented 20% of total sales.

 

ROAS at the finish line of 10

 

 

 

How to choose the best digital marketing agency for your restaurant?

 

Make sure you have:

 

✅ Experience in the gastronomic sector
✅ Comprehensive services (SEO, ads, content, web)
✅ Creative and technical team
✅ Verifiable success stories
✅ Fast responsiveness and continuous support

 

 

 

At DIGISAP we work with independent restaurants, chains, rooftops, cafes, dark kitchens and unique gastronomic proposals that they wantIncrease your digital impact and reserves.

 

 

 

Frequently Asked Questions

 

 

 

What is the cost of a digital marketing strategy for restaurants?
It depends on the goals. From local monthly campaigns to automation and national expansion. We can design scalable packages from $1,000,000 COP per month.

 

 

 

Can you help me if I don’t have a website?
Yes. We develop websites with digital menu, reservations, blog and connection to WhatsApp or RRSS.

 

 

 

Do they run campaigns for tourists?
Yes. We segment by geolocation (tourists in areas such as El Poblado, Usaquén, Getsemaní) and by language to attract foreigners.

 

 

 

 

 

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