How Much Does an SEO Specialist Earn in Colombia in 2025?

You know how much you earn a specialist SEO in Colombia, according to your experience and profile. Also discover why many companies prefer to hire an agency as Digisap to manage your web positioning.

What does a SEO specialist?

A specialist in SEO (Search Engine Optimization) is responsible for optimizing a website so that it appears in the first results of Google. Their work includes:

• • keyword Research

• • technical Optimization of the website (speed, structure, tags)

• • Creation of optimized content

• • Construction of links (link building)

• • data Analysis and constant adjustments

The goal: to attract organic traffic quality that becomes sales, bookings, or leads.

how Much do you earn an SEO in Colombia per month?

The income of an SEO in Colombia depend on your level of experience, type of employment contract (freelance, in-house or agency), the city where she works and the size of the projects it manages.

average monthly Wage (2025):

Nivel de experiencia	Sueldo mensual (COP)
Junior (0-2 años)	$2.000.000 – $3.000.000
Intermedio (2-5 años)	$3.000.000 – $5.500.000
Senior (+5 años)	$6.000.000 – $10.000.000
SEO Freelance (por cliente)	$1.000.000 – $4.000.000+

The freelancers can work with multiple clients at the same time, and generating over $10 million a month if you manage international accounts.

What factors influence the salary of an SEO?

the technical Level (knowledge of HTML, speed, indexing)
Ability to generate traffic and conversions in real
Tools pull-ups (Google Search Console, SEMrush, Ahrefs, etc)
analytical Ability and content strategy
Portfolio, or demonstrable results

how Much does it cost to hire an SEO for your company?

Hire an SEO full time in your business can cost you between $3 and $8 million a month, in addition to operating expenses, training and tools.

that is why, many companies choose to agencies such as Digisap, that make up the SEO within a comprehensive strategy of digital marketing:

• • SEO technical + content + backlinks

• • Aligned with Google Ads and pattern on networks

• • measurable Results (leads, sales, reservations)

• • monthly Reporting and continuous improvement

What does Digisap in their SEO strategies?

Diagnosis SEO complete (technical, semantic and content)
Audit of local competition and the international
Plan of content monthly optimized
Strategy of quality links
SEO technical for speed, UX and positioning real
Link with campaign Ads and dashboards of results

Cases as a Haven Medellín, Irotama and real estate developments in Miami validate our experience and return.

successful Cases of Digisap with some of their featured clients:

Elcielo Hotel

the Challenge: Increase organic traffic and sales through strategies of SEO and advertising on Google.

Implemented Solution:

• • tuneup on your web site for search engines.

• • Implementation of sustained campaigns in Google Ads.

Results:

• • Increase organic traffic by 110%.

• • Growth of 96% in sales attributed to SEO.

• • ROAS sustained in Google’s 20.

• • The web sales accounted for 32% of total sales.

• • total Growth of sales of the 30,75%.

• • 22% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Binn Hotel

the Challenge: Improve the online visibility, increase direct bookings and optimize the interaction with potential customers through contact forms, and events.

Implemented Solution:

• • advanced Strategies of SEO to improve the ranking in the search engines.

• • ad Campaigns targeted at platforms of Goal and Google.

• • Optimization of the web page to facilitate the interaction and conversion of visitors into customers.

Results:

• • Organic Traffic: Increase of 30%.

• • Sales Attributed to SEO: Growth of 52%.

• • ROAS Sustained in Google: Ratio of 10.

• • Sales vs Web. Total Sales: The web sales accounted for 25% of the total.

• • ROAS Goal: Ratio of 10.

• • Growth in Total Sales: 75% Increase.

• • Forms of Events:
    
    • • Before August 2024: monthly Average of 3.57 forms.
    • • Since September 2024: monthly Average of 11.6 forms.
    • • growth Rate: 224.93%.

• • Contact Forms:
    
    • • Before August 2024: monthly Average of 2.14 forms.
    • • Since September 2024: monthly Average of 12 forms.
    • • growth Rate: 460.75%.

Glow Hotel

the Challenge: to Establish an online presence effective and increase the website traffic in a short period of time.

Implemented Solution:

• • Creation and optimization of web content-focused SEO.

• • content marketing Strategies to attract and retain visitors.

Results:

• • Range of 600 visits per month in less than 6 months.

• • 100% increase in sales attributed to the SEO.

• • The web sales accounted for 15% of total sales.

Wattle Hotel

the Challenge: Double the organic traffic and increase sales through digital strategies.

Implemented Solution:

• • Optimization SEO and advertising campaigns in Google.

Results:

• • Increase organic traffic by 20%.

• • 100% increase in sales driven by the SEO.

• • ROAS sustained in Google 10.

• • The web sales accounted for 25% of total sales.

• • total Growth of sales of 84%.

• • Increase of 94% in sales comparing the first quarter of 2024 with the same period of 2025.

Haven Medellín

the Challenge: significantly Increase the sales and improve the performance of the advertising campaigns.

Implemented Solution:

• • Combined strategies of SEO and advertising on Google and Goal.

Results:

• • Increase organic traffic by 50%.

• • Growth of 335% increase in sales attributed to SEO.

• • ROAS sustained in Google 25.

• • The web sales accounted for 45% of total sales.

• • ROAS Goal of 35.

• • Growth in total sales of 50%.

• • 5% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Sibari Restaurant & Rooftop

the Challenge: Establish a presence online and generate website traffic in less than 6 months.

Implemented Solution:

• • Development of content strategies and SEO.

Results:

• • Scope of 350 visits per month in less than 6 months.

• • 100% increase in sales attributed to SEO.

• • The web sales accounted for 25% of total sales.

• • ROAS Goal of 15.

• • First place “Italian Restaurant in Provence” , “Italian Restaurant in the Village”

Restaurant Denver 

the Challenge: Double the organic traffic and increase bookings through digital strategies.

Implemented Solution:

• • Optimization SEO and advertising campaigns on Google and Goal.

Results:

• • Increase organic traffic by 100%.The web sales accounted for 20% of total sales.

• • ROAS Goal of 10

• • First places “Steakhouse in Medellin” , “Meat Restaurant in the Village”

What is more profitable: to hire a SEO agency?

Opción	Ventajas	Desventajas
SEO In-house	Control directo, tiempo completo	Alto costo, dependencia de una persona
SEO Freelance	Flexible, especializado	Menor capacidad operativa, sin equipo
Agencia SEO	Equipo completo, enfoque estratégico	Inversión mensual, menos presencia directa

With Digisap, you get SEO + digital strategy full for less than the cost of hiring a senior profile.

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