Find out how much a strategy costsSEOin Colombia in 2025. Compare price models, what services includeSEOAnd how to choose the best agency to position your business on Google.
Why investing in SEO is one of the most profitable decisions in 2025?
SEO (Search Engine Optimization) remains one of the most effective tools to generate organic traffic, position your brand in search engines and attract customers with real purchase intention. Unlike paid advertising, theSEOWork for you 24/7, without relying on a constant budget.
In sectors likeHotels, ,restaurantsandReal Estate, being in the top positions of Google means moredirect reservations, ,Online ordersandQualified real estate leads.
But how much does it cost to position a website in Colombia?
Average prices of an SEO strategy in Colombia (2025)
The price of SEO depends on the complexity of the project, the current state of the website, the level of competition in Google and the scope of the keywords. Here are the most common ranks:
| type of strategy | Price range (monthly) | Ideal for |
|---|---|---|
| Basic SEO | $1,000,000 – $2,500,000 COP | Local businesses, small restaurants, boutique hotels |
| intermediate seo | $3,000,000 – $6,000,000 COP | SMEs, franchises, medium-sized real estate |
| Advanced / Corporate SEO | $6,000,000 – $12,000,000+ COP | National, multinational companies, high traffic portals |
Note: These prices apply to specialized agencies such as DIGISAP that offer complete and personalized strategies.
What does a professional SEO strategy include?
a good agencySEONot only do you fit some tags and post a couple of blogs. At DIGISAP we design 100% results-oriented strategies and sustainable positioning. This is what a well-structured SEO plan includes:
SEO Technical Audit
- Website analysis: speed, structure, 404 errors, redirects, etc.
- Indexing, Sitemap, and Settings in Google Search Console
Keyword research and strategy
- Identification of keywords with commercial intent
- local and national competition
- Keyword Opportunities Long Tail
On-Page optimization
- Enhancement of titles, metadescriptions and headings (H1, H2, H3…)
- Keyword optimized content
- Web structure and internal bonding
SEO content
- Creation of strategic blog articles
- Search-intent service pages
- Content cluster by city or sector
Local SEO and Google Business Profile
- Optimization for searches such as “Digital Marketing Agency in Bogotá” or “Italian restaurant in Medellin”
- Management of reviews, maps and NAP (Name, Address, Phone)
Link Building (SEO Off-Page)
- Quality external links strategy
- Relationship with media, portals and sectoral blogs
Reports and monthly monitoring
- keyword ranking
- organic traffic
- Lead conversion
When are results seen with SEO?
TheSEORequires strategy, perseverance and analysis. Therefore, although the first adjustments can show improvements in a few weeks, theSolid results usually arrive between 3 and 6 monthsdepending on market competition.
- Low competition: 1 to 2 months
- Average competition: 2 to 4 months
- High competition: 4 to 6 months or more
DIGISAP success stories with some of their outstanding clients:
ElCielo Hotel
Challenge:Increase organic traffic and sales through SEO strategies and advertising on Google.
Solution implemented:
- Comprehensive search engine website optimization.
- Implementation of sustained campaigns in Google Ads.
Results obtained:
- Increase in organic traffic by 110%.
- 96% growth in sales attributed to SEO.
- Roas held in Google from 20.
- Web sales accounted for 32% of total sales.
- total sales growth of 30.75%.
- 22% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Binn Hotel
Challenge:Improve online visibility, increase direct reservations, and optimize interaction with potential customers through contact forms and events.
Solution implemented:
- advanced strategies ofSEOto improve search engine positioning.
- Targeted advertising campaigns on Meta and Google platforms.
- Optimization of the website to facilitate the interaction and conversion of visitors to clients.
Results obtained:
- Organic Traffic:30% increase.
- Sales attributed to SEO:52% growth.
- ROAS held on Google:ratio of 10.
- Web sales vs. TOTAL SALES:Web sales constituted 25% of the total.
- ROAS in the finish line:ratio of 10.
- Total sales growth:75% increase.
- Event forms:
- Before August 2024: Monthly average of 3.57 forms.
- Since September 2024: Monthly average of 11.6 forms.
- Growth rate: 224.93%.
- Event forms:
- Contact forms:
- Before August 2024: Monthly average of 2.14 forms.
- Since September 2024: Monthly average of 12 forms.
- Growth rate: 460.75%.
- Contact forms:
Glow Hotel
Challenge:Establish an effective online presence and increase web traffic in a short period.
Solution implemented:
- Creation and optimization of web content focused on SEO.
- Content marketing strategies to attract and retain visitors.
Results obtained:
- Scope of 600 monthly visits in less than 6 months.
- 100% growth in sales attributed toSEO.
- Web sales accounted for 15% of total sales.
Zarzo Hotel
Challenge:Duplicate organic traffic and increase sales through digital strategies.
Solution implemented:
- SEO optimization and advertising campaigns on Google.
Results obtained:
- increase in organic traffic by 20%.
- 100% growth in sales derived from SEO.
- Roas held in Google of 10.
- Web sales constituted 25% of total sales.
- total sales growth of 84%.
- 94% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Haven Medellin
Challenge:Significantly increase sales and improve the performance of advertising campaigns.
Solution implemented:
- Combined SEO and advertising strategies in Google and Meta.
Results obtained:
- increase in organic traffic by 50%.
- 335% growth in sales attributed to SEO.
- Roas held in Google of 25.
- Web sales accounted for 45% of total sales.
- ROAS at the finish line of 35.
- total sales growth of 50%.
- 5% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Sibari Restaurant & Rooftop
Challenge:Establish an online presence and generate web traffic in less than 6 months.
Solution implemented:
- development of content strategies andSEO.
Results obtained:
- Reach of 350 monthly visits in less than 6 months.
- 100% growth in sales attributed toSEO.
- Web sales accounted for 25% of total sales.
- Roas at the finish line of 15.
- First places for “Italian restaurant in Provence”, “Italian restaurant in the town”
Denver Restaurant
Challenge:Duplicate organic traffic and increase reserves through digital strategies.
Solution implemented:
- OptimizationSEOand advertising campaigns on Google and Meta.
Results obtained:
- Increase in organic traffic by 100%. Web sales represented 20% of total sales.
- ROAS at the finish line of 10
- First places by “Steakhouse in Medellin”, “Meat restaurant in the town”
How to choose the best SEO agency in Colombia?
Make sure the agency:
Work with focus on conversion, not just in traffic
Deliver monthly reports and real tracking
Have experience in your sector (Hotels, Real Estate, Gastronomy)
Offer a multidisciplinary team: content, technique, analytics
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