What is Website SEO and Why is it Key to Attracting Customers?

Learn what is SEO on a web page, how it works and why it is essential to position your business on Google and attract organic traffic. Digisap explains how to implement it with strategy.

 

What is SEO?

SEO stands for Search Engine Optimization, or in Spanish, and search engine optimization. Is the set of techniques that allow your website to appear on the first Google results when someone searches for the products, services or information related to your business.

The SEOis not a paid advertisement, but an organic strategy to attract visitors to a natural way.

 

What is the SEO of a web page?

The SEO of a web page refers to all the actions that are performed inside and outside the website to improve its visibility in the search engines.

A page is well-optimized:

• • fast Charging

• • Has a clear structure and logic

• • Include relevant keywords

• • it Is compatible with mobile devices

• • Has content useful and original

• • Is linked correctly from other sites

 

Types of SEO that you must have your site

SEO technical

• • load speed Optimization

• • Indexing correct content

• • site Structure (URLS, internal links, sitemap)

• • Security (HTTPS)

SEO On-Page

• • correct Use of keywords

• • Meta titles and descriptions-optimized

• • Headers hierarchical (H1, H2, H3…)

• • Content useful, clear and in focus on the user –

SEO Off-Page

• • Strategy of backlinks (links from other sites)

• • Reputation-domain

• • Presence in directories, and brand mentions

SEO Local (for business physical)

• • Optimization tab in Google My Business

• • Presence in maps and search by location

• • Reviews and feedback of local

 

why is it important to the SEO for a business?

The SEO allows your customers to find you just when you need it. Don’t you interrupt, you attract with intent to purchase.

key Benefits:

Traffic steady and sustainable
Increase in the quality of leads or bookings
Reduction of advertising costs in the long-term
Improvement of the authority and reputation of the brand
More sales, more visibility, more customers

 

What results it gives a strategy SEO professional?

Executed correctly, SEO can position yourself above your competitors and generate thousands of visits per month without relying on advertising.

successful Cases of Digisap with some of their featured clients:

Elcielo Hotel

the Challenge: Increase organic traffic and sales through strategies of SEO and advertising on Google.

Implemented Solution:

• • tuneup on your web site for search engines.

• • Implementation of sustained campaigns in Google Ads.

Results:

• • Increase organic traffic by 110%.

• • Growth of 96% in sales attributed to SEO.

• • ROAS sustained in Google’s 20.

• • The web sales accounted for 32% of total sales.

• • total Growth of sales of the 30,75%.

• • 22% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Binn Hotel

the Challenge: Improve the online visibility, increase direct bookings and optimize the interaction with potential customers through contact forms, and events.

Implemented Solution:

• • advanced Strategies of SEO to improve the ranking in the search engines.

• • ad Campaigns targeted at platforms of Goal and Google.

• • Optimization of the web page to facilitate the interaction and conversion of visitors into customers.

Results:

• • Organic Traffic: Increase of 30%.

• • Sales Attributed to SEO: Growth of 52%.

• • ROAS Sustained in Google: Ratio of 10.

• • Sales vs Web. Total Sales: The web sales accounted for 25% of the total.

• • ROAS Goal: Ratio of 10.

• • Growth in Total Sales: 75% Increase.

• • Forms of Events:
    
    • • Before August 2024: monthly Average of 3.57 forms.
    • • Since September 2024: monthly Average of 11.6 forms.
    • • growth Rate: 224.93%.

• • Contact Forms:
    
    • • Before August 2024: monthly Average of 2.14 forms.
    • • Since September 2024: monthly Average of 12 forms.
    • • growth Rate: 460.75%.

Glow Hotel

the Challenge: to Establish an online presence effective and increase the website traffic in a short period of time.

Implemented Solution:

• • Creation and optimization of web content-focused SEO.

• • content marketing Strategies to attract and retain visitors.

Results:

• • Range of 600 visits per month in less than 6 months.

• • 100% increase in sales attributed to the SEO.

• • The web sales accounted for 15% of total sales.

Wattle Hotel

the Challenge: Double the organic traffic and increase sales through digital strategies.

Implemented Solution:

• • Optimization SEO and advertising campaigns in Google.

Results:

• • Increase organic traffic by 20%.

• • 100% increase in sales driven by the SEO.

• • ROAS sustained in Google 10.

• • The web sales accounted for 25% of total sales.

• • total Growth of sales of 84%.

• • Increase of 94% in sales comparing the first quarter of 2024 with the same period of 2025.

Haven Medellín

the Challenge: significantly Increase the sales and improve the performance of the advertising campaigns.

Implemented Solution:

• • Combined strategies of SEO and advertising on Google and Goal.

Results:

• • Increase organic traffic by 50%.

• • Growth of 335% increase in sales attributed to SEO.

• • ROAS sustained in Google 25.

• • The web sales accounted for 45% of total sales.

• • ROAS Goal of 35.

• • Growth in total sales of 50%.

• • 5% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Sibari Restaurant & Rooftop

the Challenge: Establish a presence online and generate website traffic in less than 6 months.

Implemented Solution:

• • Development of content strategies and SEO.

Results:

• • Scope of 350 visits per month in less than 6 months.

• • 100% increase in sales attributed to SEO.

• • The web sales accounted for 25% of total sales.

• • ROAS Goal of 15.

• • First place “Italian Restaurant in Provence” , “Italian Restaurant in the Village”

Restaurant Denver 

the Challenge: Double the organic traffic and increase bookings through digital strategies.

Implemented Solution:

• • Optimization SEO and advertising campaigns on Google and Goal.

Results:

• • Increase organic traffic by 100%.The web sales accounted for 20% of total sales.

• • ROAS Goal of 10

• • First places “Steakhouse in Medellin” , “Meat Restaurant in the Village”

how long does it take to see results in SEO?

SEO is not immediate, but their results are long-lasting. Average:

• • technical Change: 15 to 30 days for basic impact

• • optimized Content: 1 to 3 months to constant traffic

• • Positioning deposit: 4 to 6 months for keywords that are competitive

With a clear strategy and an expert team as Digisap, you can accelerate and sustain the organic growth.

Are you ready to reduce fees and increase direct bookings?
Power your direct channel with real strategies.

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