TheFuture of digital advertisingis evolving rapidly, andDIGISAPWe are ready to help youkeep you at the forefront. With imminent changes in digital privacy, such as removingThird-party cookies in Google Chrome, hotels and restaurantsThey need advanced strategiesto ensure your successwithout depending on intermediaries.
This is where DIGISAP makes the difference.Unlike other platforms that continue to depend on third-party data, our approachGrowth PartnerIt is designed forPromote direct reserves, optimize advertising investment and guarantee sustainable growth without excessive commissions.
The evolution of digital marketing: How will it affect hotels and restaurants?
- Google will delete third-party cookiesIn Chrome, which will affect the segmentation and measurement of digital campaigns.
- OTAs and some advertising platforms will continue to lose precisionin conversions.
- Hotels and restaurants will need first-party data strategiesTo attract and retain customers without relying on third parties.
At DIGISAP, we areprepared for this new erawith innovative solutions thatDo not depend on third party cookiesand that ensure optimal advertising performance.
Why is DIGISAP the best alternative?
- Results-based growth:ModelGrowth PartnerwithFixed fee + commission only for direct sales.
- Strategies without cookies:use ofFirst-party data, artificial intelligence and machine learningfor advanced segmentation.
- higher profitability:Reduction of OTA dependency and elimination of unnecessary costs in intermediaries.
- Effective and measurable advertising:implementation ofGoogle Hotel Ads,
- Social Ads, SEO and SEMto attract customerswith greater precision and conversion.
While other platforms are still looking for solutions, DIGISAP is already generating results in the era without cookies.
How DIGISAP boosts your direct sales without third party cookies dependency
1. First-hand data-based advertising (First-Party Data)
- We implement strategies that useCustomer details of the hotel or restaurantto customize campaigns.
- CRM, email marketing and automation strategiesTo retain customers without the need for third parties.
- use ofartificial intelligenceTo predict purchase patterns and improve conversion.
Result:Greater effectiveness without relying on external cookies.
2. Google Ads and Advanced SEO to increase direct reservations
- Google Hotel Ads:Advanced segmentation to attract travelers ready to book.
- Optimized SEO:Positioning in Google without the need to constantly pay for ads.
- Google Performance Max & Display Ads:Advertising on multiple platforms without relying on cookies.
Result:More direct traffic and lower cost per acquisition.
3. Advertising on social networks with personalized strategies
- Meta (Facebook & Instagram) Ads:Segmentation without cookies, based on customer’s own data.
- TikTok Ads & YouTube Ads:Innovative formats that generate engagement and conversion.
- Dynamic Ads:Adaptation of messages according to user interaction.
Result:Greater reach and long-term customer retention.
4. Remarketing strategies without third party cookies
- Implementation of advanced labels (GTM and server-side tracking).
- Use of First-Party Data to impact customers without violating privacy regulations.
- Automation of real-time retargeting and customization campaigns.
Result:Greater accuracy in customer acquisition and conversion.
Success stories with DIGISAP
- Hotel in Cartagena:increase of35% in direct reservesin just 6 months.
- Restaurant in Bogota:reduction of30% in advertising costs and dependence on external platforms.
- Hotel chain in Mexico: ROAS +22 in digital campaigns without the use of third-party cookies.
How to stay at the forefront of digital advertising?
The removal of third-party cookies is an opportunity for hotels and restaurants that want to increase their profitability and reduce their dependency on intermediaries.
DIGISAP offers a solutioneffective, measurable and without excessive commissions, with a Growth Partner approach that allows businesses to grow sustainably in the age-free age of cookies.
Stop paying high commissions and ensure the growth of your business with DIGISAP.
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