With over 20 years of experience in Florida’s real estate sector, Florida HomeGroup Realty (FHR) has become a trusted name in advising international investors who seek to diversify their wealth in Orlando, Miami, and other strategic areas of Florida.
Founded by Carolina Jraissati, a broker specialized in international investment, and Pablo Cabrera, a lawyer and Real Estate Advisor, the firm has guided hundreds of families and entrepreneurs through the process of purchasing, financing, and managing properties in the United States.
The Challenge
When FHR partnered with DIGISAP, the company was facing several key challenges:
- Generating more qualified leads and turning them into actual clients.
- Securing more virtual advisory sessions with investors in Latin America and the U.S.
- Improving its brand positioning in search engines and across social media platforms.
- Implementing technological tools (CRM and dashboards) to streamline sales management and client follow-up.
DIGISAP’s Solution
DIGISAP designed and implemented a comprehensive strategy that included:
- A complete rebranding and website redesign, with a focus on usability, SEO, and conversion.
- Social media management for both corporate and personal accounts (FHR + Pablo and Carolina) to build trust and connection with the target audience.
- A full digital marketing strategy based on lead generation campaigns, local SEO, and content creation across blogs, Instagram, Facebook, TikTok, and LinkedIn.
- The implementation of custom CRM and dashboards to centralize information, nurture leads, and efficiently track the sales cycle.
Results Achieved
- Significant increase in qualified leads from Peru, Mexico, Colombia, Argentina, Chile, and other Latin American countries.
- Higher conversion rate of virtual advisory sessions.
- Stronger digital presence and brand positioning in search engines and social media.
- A more efficient commercial flow: lead capture → nurturing → closing → post-sale.
- Consolidation of the FHR brand as a leader in secure and profitable real estate investment in Florida.
Client Testimonials and Real Cases
The results are also reflected in real client stories:
- María Fernanda (Peru): A financial executive who turned her savings into passive income, generating $2,850 USD per month with a townhome in Kissimmee.
- Rodrigo Méndez (Argentina): An entrepreneur who, in just five years, grew his portfolio to 4 properties, with a net annual income of $89,000 USD.
Overall rating: 5 stars on Google, with reviews that highlight transparency, professionalism, and close client support.
Next Steps
With DIGISAP’s ongoing support, FHR is aiming to:
- Strengthen its presence in the luxury pre-construction market in Miami.
- Scale up the use of dashboards and CRM to boost international lead generation.
- Continue developing strategic SEO and social media content to further consolidate its digital authority.
The collaboration between Florida HomeGroup Realty and DIGISAP demonstrates how a well-designed digital marketing strategy can transform lead generation, optimize sales processes, and reinforce brand reputation in a highly competitive market like Florida real estate.Today, FHR doesn’t just sell properties — it delivers security, trust, and proven profitability to investors from around the world.
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