Unlock the potential of your hotel: generate more reservations without the excessive commissions of the OTAs
In the competitive world of hospitality, every booking account. However, the high commissions imposed by online travel agencies (OTAs) such as Booking, Expedia or Takeoff can significantly erode your profit margins, limiting your ability to invest in improving your guests’ experience and the sustainable growth of your business. Can you imagine a scenario where you could attract more direct reserves, strengthening the relationship with your customers and maximizing your income without giving a considerable part to intermediaries?
The answer to this vision is found in the model ofPayment for commissionin hotel marketing. This innovative approach has emerged as a powerful and increasingly popular alternative for hotels of all sizes looking to optimize their profitability and build a loyal customer base. Unlike the traditional model, where fixed costs are incurred regardless of the results, the commission payment aligns the interests of the marketing agency with yours: you only pay when real reserves are generated.
How does the Pay-for-Commission model revolutionize hotel marketing?
Imagine a team of digital marketing experts working tirelessly to fill your rooms, and you only invest when those efforts translate into confirmed guests. This is the fundamental principle of the commission payment model. Let’s break down your key benefits:
- Goodbye to high fixed costs:This is, perhaps, the most attractive advantage. By eliminating monthly fees or contracts with predefined costs, you drastically reduce financial risk. Your investment in marketing is directly linked to success in the generation of reservations.
- Marketing strategies with a focus on results:When an agency works under this model, its success is intrinsically linked to yours. This means that they are highly encouraged to implement effective and optimized strategies to maximize the number of reserves. Your priority is your growth.
- Greater profitability and control:By reducing your dependence on OTAs, you decrease the commissions you pay for each reservation. This translates directly into an increase in your profitability per room and gives you greater control over the relationship with your customers, promoting loyalty and repeated reservations.
- Transparency and clear measurement:The commission payment model is usually accompanied by total transparency in terms of metrics and results obtained. You can easily track the return on your investment (ROI) and understand which strategies are working best.
To illustrate the power of this model, consider the case ofHaven Medellin. This hotel managed to make an impressive45% of your total salescome from the digital strategies implemented by DIGISAP. This result not only meant a significant increase in their income, but also a significant reduction in their dependence on OTAs, strengthening their direct sales channel.
Exploring leading agencies in hotel marketing by commission
If you are considering adopting this strategic approach, it is crucial to choose the right partner. Below, we explore some of the most prominent agencies in the market that offer pay-per-commission or results-based models for hotels:
1. DIGISAP – Your Growth Partner for Sustainable Hotel Growth
- Presence:Colombia, Miami, Latam
- SPECIALIZATION:Boutique hotels, hotel chains, resorts
DIGISAP is distinguished not only as a digital marketing agency, but also as aGrowth PartnerCommitted to the long-term success of its hotel customers. Its focus goes beyond the simple generation of reserves; They seek to build sustainable growth and strengthen the direct sales channel of each hotel.
Why does DigiSAP position itself as the best option?
- Payment by commission or results model:The basis of your proposal is the total alignment with the hotel’s objectives. You only pay for confirmed reservations, ensuring smart investment and minimized risk.
- State-of-the-art digital advertising:DIGISAP implements advanced campaigns on key platforms like Google Hotel Ads, Meta Ads and TikTok, plus robust SEO strategies to ensure your hotel is visible to travelers at the right time.
- Smart automation and CRM for loyalty:They understand that capturing is only the beginning. For this reason, they implement automation and CRM systems to nurture the relationship with guests, promote the repetition of reservations and increase the value of each client over time.
- Comprehensive website optimization and booking engine:An optimized website and efficient booking engine are crucial to turning visitors into guests. DIGISAP focuses on improving user experience and maximizing conversion rates on your own digital channel.
- Strategic management of online reputation:In today’s digital environment, reviews and online reputation are decisive. DIGISAP actively manages your presence on platforms like Google and TripAdvisor, building trust and attracting more travelers.
Success stories that speak for themselves:
- Binn Hotel:experienced aDOUBLE OF YOUR SALESThanks to the comprehensive optimization of its digital strategy by DIGISAP, achieving exponential growth in direct reserves.
- Haven Medellin:As we mentioned above, the45% of your total salesNow they come from the digital strategies implemented by DIGISAP, consolidating their direct channel as their main source of income.
- The Sky Hotel:more of the35% of your total salesThey are generated through its website, a platform optimized by DIGISAP with effective Google Hotel Ads campaigns and user-centered conversion strategies.
2. BookBoost – Boosting conversion with CRM and Conversational Marketing
- Presence:Europe and Latam
- SPECIALIZATION:Independent hotels and small chains
Bookboost focuses on direct interaction with potential guests through conversational marketing tools.
- What does it offer?Smart chatbots and virtual assistants to capture the attention of your website visitors, automation of responses for smooth communication, and instant message-based conversion strategies.
- Success Case:boutique hotels in Spain achieved an increase in35% in your conversion rateBy implementing BookBoost’s live chat and conversational marketing strategies.
3. NetAffinity – Boosting direct reservations with strategic digital advertising
- Presence:Europe and USA
- SPECIALIZATION:Independent hotels
NetAffinity specializes in creating and managing high-performance digital advertising campaigns for the hotel sector.
- What does it offer?Optimized campaigns in Google Ads and Meta Ads designed to increase direct reserves, SEO strategies to improve organic visibility and integration with reserve engines for a frictionless reserve process.
- Success Case:Resorts in the Caribbean achieved an impressiveReturn on investment (ROAS) of 12xThanks to the PPC and remarketing strategies implemented by NetAffinity.
4. AskSuite – Leading Sales Automation with Artificial Intelligence
- Presence:LATAM and USA
- SPECIALIZATION:Luxury Hotels and Resorts
ASKsuite focuses on automation of sales processes and customer service using artificial intelligence.
- What does it offer?AI-driven chatbots to improve the conversion of interested customers, automation strategies for reservations through WhatsApp and social networks, and integration with existing CRM systems and reserve engines.
- Success Case:hotels in Brazil experienced an increase in25% in your conversion rateWhen implementing the Smart Chatbots from AskSuite.
5. TravelBoom – Comprehensive Digital Marketing Strategies Focused on Return
- Presence:USA and LATAM
- SPECIALIZATION:Boutique Hotels and Resorts
Travelboom offers a range of digital marketing strategies with a strong focus on optimizing return on investment.
- What does it offer?Booking engine optimization with a focus on improving conversion, strategic Google advertising and social networks to attract direct guests, and comprehensive data analysis and remarketing to maximize campaign ROI.
- Success Case:hotel chains in the US managed to improve theirAverage daily rate (ADR) by 15%After optimizing your digital strategy with TravelBoom.
Making the best decision for the success of your hotel
If you are looking for a hotel marketing agency that works under a commission or results payment model, the options we have explored represent some of the most specialized and effective in the market. However, if your goal goes beyond the simple generation of reservations and you are looking for aStrategic Partnerthat integrates with your team, understands your challenges and drives you towards sustainable growth with advanced and personalized strategies,DIGISAP is presented as the most solid and complete alternative.
Why choose DIGISAP?
- A Growth Partner specialized in hotels:Their exclusive focus on the hotel industry allows them to fully understand the market dynamics and the specific needs of each type of property.
- Smart digital advertising and automation for optimal conversion:They combine the power of segmented advertising with automation efficiency to maximize every point of contact with your potential guests.
- Results-based payment model:Your commitment to your success is reflected in your payment model, where you only invest when you get tangible results: confirmed reservations.
- Proven results:Your clients have experienced aIncrease of more than 40% in your direct reserves, which demonstrates the effectiveness of your approach and your ability to generate a real impact on your income.
Take the step towards a future with more direct reserves and less commissions
Are you ready to free yourself from the high commissions of the OTAs and take control of your reservation strategy? Can you imagine the impact that a 40% increase in your direct reservations could have on your profitability and your relationship with your guests?
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Or wait more to transform your digital strategy.
Contact us today atwww.digisap.comAnd discover how our Growth Partner model can boost your hotel growth by filling your rooms without overloading the oversized commissions. It’s time to unlock the true potential of your property!
