Today’s guest is not only looking for a comfortable bed. Look for an experience. He wants you to surprise him, to understand him, to make him emotions. Therefore, theHotelsThat build memorable experiences achieve more recommendations, better reviews and, above all, recurring guests.
In this article, we show you how to create unique experiences with the support of digital marketing, strategic alliances and real customization.
Why focus on experiences?
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- 86% of guests are willing to pay more for a better experience
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- Personalized experiences increase loyalty by up to 60%
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- TheHotelsExperientials receive more spontaneous, positive and shareable reviews
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- It is a competitive advantage over generic or impersonal accommodations
1. Design special plans that connect with emotions
“Plans” are a powerful way to create perceived value without competing for price.
Popular ideas:
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- Romantic plan: private dinner, special decoration, breakfast in the room
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- Family Plan: Children’s Activities, Children’s Menu, Board Games
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- Digital Nomad Plan: Coworking, Unlimited Coffee, Long Stay Discounts
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- Detox plan: Yoga at sunrise, healthy menu, massages
At DIGISAP we helpHotelsto structure these plans and promote them with landing pages, network campaigns and email marketing.
2. Connect with culture and local environment
YouhotelIt is not isolated: it is in a neighborhood, a city, a community. Get involved with the local to enrich the experience.
effective actions:
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- Guided tours by cultural or gastronomic enterprises
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- Experiences with local producers (coffee, cocoa, handicrafts)
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- Alliances with museums, artists or city events
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- Digital maps with secret plans or recommendations “as local”
This not only adds value to the guest, it also positions you as a purposeful brand.
3. Customization from the first click
Small details generate great emotions. Customizing the digital and physical experience is easier with technological tools.
How to do it?
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- Booking forms with key questions (Travel type, preferences)
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- Personalized check-in: “Welcome, Maria! Today we recommend this place for dinner…”
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- Details in the room: a handwritten note, chocolates, pet amenities
With an integrated hotel CRM (like the ones we implement in DIGISAP), you can automate much of this customization.
4. Key moments that become unforgettable
Some real examples that have worked inHotelsOF OUR CLIENTS:
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- Birthday celebrations or anniversaries with a special dessert and personalized note
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- Thematic experiences: “Caribbean night”, “Andean dinner”, “Picnic on the terrace”
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- Professional photo sessions included in the romantic plan
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- Surprise upgrade when available
All this becomes content for social networks and more recommendations.
Success Case:
Haven Medellin
- Meta Ads + Google Search + Performance Max
- roas greater than 20
- Video campaigns on TikTok generated more than 500,000 segmented views
Glow Hotel
Challenge: Establish an effective online presence and increase web traffic in a short period.
Solution implemented:
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- Creation and optimization of web content focused on SEO.
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- Content marketing strategies to attract and retain visitors.
Results obtained:
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- range of 600 monthly visits in less than 6 months.
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- 100% growth in sales attributed to SEO.
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- Web sales represented 15% of total sales.
Do you want your guests to become fans of your hotel?
With DIGISAP you can design unique, memorable and profitable experiences, from strategy to digital and on-site execution.
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