Growth partner for hotels: A pay-for-performance model to increase sales
The new approach to maximizing direct reserves and profitability most of the Hotels They lose between 15% and 25% of their income in commissions paid to OTAs such as Booking and Expedia. Although these platforms ensure visibility, they reduce Profitability and control over the relationship with the guest. This is […]
Why do hotels need a digital agency to increase bookings?
The 2025 Hotel Challenge: More direct bookings and less reliance on OTAs In a world where 70% of hotel bookings are made online, hotels that do not have an optimized digital strategy are losing business opportunities. The high dependence on OTAs (Booking, Expedia, Despegar) reduces profitability, as they charge commissions of up to 25% for […]
Digital advertising strategies for restaurants: Achieve up to 40% of your sales through the direct channel.
More reserves, more sales, more profitability The success of a restaurantIt depends not only on the quality of your food, but on your digital visibility and your ability to effectively attract customers. With the rise of online reservations, manyrestaurantsdepend on platforms likeOpenTable, TheFork and Mesa247, whatThey charge commissions for each reservation, reducing the profitability of […]
Hotel marketing success stories: Why Digisap is the best choice?
The hotel sector is currently facing great challenges: high competition, dependence on OTAs (Online Travel Agencies) and the need to generate more direct bookings. In this context, Digisap has positioned itself as a key ally for hotels in Medellin and Colombia, achieving impressive results in growth of reservations, revenue and digital positioning. Below, we explore […]
Advanced strategies to increase direct bookings and reduce dependence on OTAs
OTAs (Online Travel Agencies) such as Booking, Expedia and Despegar have been an essential tool for the hotel industry for years. However, their high commissions-which can reach up to 25% per booking-andlack of control over the relationship with guests have led hotels to look for more profitable and sustainable strategies. In this article, we explore […]
Online reputation management for hotels: How to boost your reviews on Google, TripAdvisor and Booking
In the competitive and dynamic hospitality sector, online reputation management has emerged as a determining factor that can tip the balance between the success and stagnation of a business. The opinions and ratings expressed by travelers on highly influential platforms such as Google, TripAdvisor and Booking have a direct and significant impact on the […]
Key KPIs to measure the success of a hotel marketing strategy
Key KPIs to boost the success of your hotel marketing strategy In the competitive world of hospitality, an effective marketing strategy transcends simple guest attraction; Its true value lies in the ability to generate profitable and sustainable growth in the long term. To discern whether the initiatives implemented are paying off, measurement through key performance […]
How long does it take to see results in sales and occupancy with a digital strategy?
When will you start seeing results with your hotel digital marketing strategy? A perspective from Medellin and Colombia In the dynamic universe of digital marketing specifically designed for the hotel sector, one of the most frequent questions that the managers and owners of establishments ask is the following: At what precise moment will I […]
Support and customer relations in hotel marketing: How does Digisap work?
The success of a hotel marketing strategy depends not only on the implementation of effective digital campaigns, but also on support, communication and constant optimization. In this article, we explore how DIGISAP manages the relationship with hotels, ensuring sustainable results, continuous support and optimized strategies. 1. Why is good support in hotel marketing key? […]
Hotel Marketing Tools and Platforms: Keys to Digital Success
Unlock the digital potential of your hotel: the essential tools to maximize reservations and profitability In the competitive and dynamic hospitality sector, achieving success in the digital environment transcends the mere implementation of a well-defined strategy. The real key lies in the selection and strategic use of the appropriate technological tools and platforms to execute […]
