ROAS for hotels: the key metric before investing
In many hotels, marketing budgets are approved out of habit, intuition, or commercial pressure. Investments are made in Google Ads, social media, or metasearch without addressing a critical question: is this investment actually generating a return? This is where ROAS stops being a marketing metric and becomes a management and finance decision tool. In 2026, […]
How to measure your hotel’s direct sales step by step
For many hotels in Colombia, Mexico, and the United States, direct sales remain the ultimate goal—and at the same time one of the biggest blind spots. Bookings that come in through phone calls, WhatsApp, or even the front desk are often poorly tracked or not attributed at all, distorting key marketing and budgeting decisions. The […]
