Playbook for conquering the MICE segment: agencies and events
The MICE segment does not arrive by chance, it is built strategically In cities such as Bogotá, Medellín, Mexico City or Miami, the MICE segment (Meetings, Incentives, Conferences and Exhibitions) represents a high-value opportunity for restaurants with event capacity. However, many restaurants assume that: The MICE market does not work that way. It requires clear […]
How to use your restaurant data to decide where to open your next location
Opening a second restaurant is not intuition, it is strategic analysis Many restaurant owners in Medellín, Bogotá, Mexico City or Miami decide to expand based on: The problem is that expanding without data increases operational and financial risk. The good news is that your current restaurant already holds the information needed to reduce uncertainty.The key […]
90-day action plan to increase direct sales
High season is prepared in advance, not with last-minute discounts Boutique hotels in Medellín, Cartagena, Bogotá, Mexico City or Miami often experience strong occupancy during high season. The issue is that it frequently comes with: If your goal is to increase direct bookings before the next high season, the work must begin at least 90 […]
