Training the team in storytelling: a sales tool
The front-of-house team is also marketing, even if you don’t see it that way Many restaurants in Medellín, Bogotá, Mexico City, or Miami invest in social media, Google Ads, SEO, and influencers, but they neglect one of the most powerful sales assets: the front-of-house team. Every interaction at the table is an opportunity to: Storytelling […]
360° dashboard for managers: marketing, operations, and service
The problem isn’t a lack of data; it’s a lack of integration Many restaurants in Medellín, Bogotá, Mexico City, or Miami operate with multiple information sources: The problem isn’t a shortage of data. It’s that it is fragmented. A 360° dashboard for managers allows the integration of marketing, operations, and service into a single strategic […]
AIO in action: how to get AI to recommend your restaurant
The new scenario: competition is no longer just on Google, it’s also in AI responses. AIO is the optimization of digital content and assets so AI assistants can identify, understand and recommend your restaurant. It is not just about ranking keywords. It is about: AIO is the natural evolution of local SEO. A strong local […]
LatAm case study: Google Ads campaign for corporate lunches
The challenge: empty weekday tables despite strong reputation A restaurant located in a business district in Medellín faced a common LatAm issue: Despite strong Google ratings and presence on aggregators, the corporate segment was underperforming. The objective was clear: fill corporate lunch tables without relying on aggressive discounts. Initial diagnosis: traffic existed, but intent was […]
Negotiating with aggregators: regain power and margin
Aggregator dependency is not the problem, lack of negotiation power is In markets like Medellín, Bogotá, Mexico City or Miami, many restaurants rely heavily on reservation or delivery aggregators. The pattern is common: The issue is not being present on aggregators. The issue is having no strong alternative channel. When a restaurant builds its own […]
