LinkedIn for luxury real estate: reach high-value investors in Colombia and the US
The high-value investor is not on Instagram. They are on LinkedIn. There is a fundamental difference between the traditional homebuyer and the high-value real estate investor. The first can be found on Instagram, Facebook or real estate portals. The second, the business owner looking to diversify their portfolio, the professional with an investment capacity above […]
Technical SEO for e-commerce: optimize product pages for Google
The perfect product that nobody finds does not sell An e-commerce store can have the best product, the most competitive price and the most attractive photos. If that product page is not properly optimized for Google, it exists for the algorithm as if it does not exist at all. And in Colombia, where more than […]
Email marketing for restaurants: build a list that fills tables every week
The most underestimated channel in restaurants has a 40% open rate Most restaurants in Colombia invest time and money in Instagram, Google Maps and Meta Ads. Very few have an active email list. And the ones that do use it occasionally to send “updates” that nobody reads. Well-executed email marketing for restaurants achieves open rates […]
TikTok for boutique hotels: organic content that fills rooms
The channel boutique hotels are underestimating Most boutique hotels in Colombia have Instagram. Some have Facebook. Very few have TikTok. And the ones that do use it as if it were Instagram: pretty photos in vertical format, background music and zero content strategy. TikTok does not work that way. And that difference is exactly the […]
Digisap: 15 years building digital growth in Colombia and the US
We did not start knowing everything. We started before everyone else. In 2008, when Digisap opened its doors in Bogotá, digital marketing in Colombia was pioneer territory. Social media was just beginning to exist as a business channel, Google Ads was a tool very few knew how to use, and most companies were still allocating […]
Digital marketing trends 2026 you need to implement right now
2026 is not waiting for you to be ready Digital marketing has no off-season. While one hotel is still deciding whether to update its strategy, a competitor is already running Google Hotel Ads. While a real estate agency evaluates whether to use AI in its campaigns, another one just closed three qualified leads through a […]
