the campaigns of Google Ads They are powerful tools to increase visibility and attract more diners. In this article, we will explore two essential strategies: DISPLAY and Remarketing. These campaigns allow to attract both new clients and recover those who showed interest but did not make a conversion.
1. Display campaigns: capture attention visually
the campaigns of DISPLAY They allow you to display visual ads on websites, apps and platforms like YouTube and Gmail. They are ideal for:
- Increase restaurant recognition.
- Promote special events or menus.
- Attract traffic and reservations quickly.
Strategy for restaurant display campaigns:
- Segmentation by audience and location
- specific location: Directs advertisements to people near the restaurant area.
- Interests: Segmenta by people looking for “meat restaurants” or “best steakhouses”.
- Related keywords: Examples include “Steakhouse Medellin” or “Popular meat restaurants”.
- Impressive visual creatives
- use high quality photos of premium cuts of meat or the atmosphere of the restaurant.
- Includes Featured offers, like: “Book today and enjoy a free bottle of wine”.
- Develop adaptive ads that fit each platform.
- SMART DISPLAY for automatic optimization
- use Smart campaigns that adjust bids and segmentation in real time to maximize results.
- Monitor performance in Google Ads to constantly optimize investment.
Case example: Steakhouse in Medellin
Denver Restaurant, a meat restaurant located in the town, implemented a campaign of performance max With attractive creatives and local segmentation. The campaign focused on:
- Promote your special premium cut menu.
- attract both tourists and local residents.
The result was a30% increase in reserves in just 4 weeks, with a high volume of ads from YouTube and Gmail.
2. Remarketing campaigns: Convert leads
The Remarketing It is ideal to impact again the people who visited your website or interacted with your business but did not make a reservation. This strategy significantly increases the chances of conversion.
Strategy for remarketing campaigns:
- Create remarketing lists
- Create specific lists for:
- Users who visited the reservation page but did not complete the process.
- Customers who consulted menus or special events.
- Create specific lists for:
- Custom ads for different audiences
- Advertising for recent visitors:“Thinking of a good cut tonight? Book now and get a free ticket.”
- Special offers for recurring users: “Go back to Steakhouse Denver and enjoy 15% off your next visit.”
- Dynamic remarketing
- Shows tailored ads based on menus or promotions that users reviewed. For example, if a customer saw the meat menu, they will receive announcements related to that type of dish.
Case Example: Steakhouse Denver – Village
After launching the first remarketing campaign, Steakhouse Denver managed to recover 20% of users who had not booked on their first visit to the website. With custom ads on Google Display and YouTube, bookings increased a 25% in the next three weeks.
3. Measurement and optimization for optimal results
- Monitor campaign performance in real time Using Google Analytics and Google Ads.
- Makes A/B Testing with different creatives to identify the most effective ones.
- Adjust the bids according to the times in which the most reservations are made or there is more traffic on the web.
Increase your sales with Display and Remarketing
By combining campaigns DISPLAY To increase visibility with Remarketing To attract potential customers, restaurants can ensure a steady flow of diners. With these strategies, restaurants like Steakhouse Denver have shown that it is possible to achieve a significant increase in reservations and improve customer loyalty In a short time.
Do you want to replicate the success of Steakhouse Denver? Contact us today And get free consulting to design your Google Ads campaigns and attract more customers to your restaurant.
