What Are Digital Marketing Experts Called? Profiles, Roles, and Ideal Team

Find out how to call the experts in digital marketing, what are the objectives of each profile, and how a specialized equipment as Digisap power brands with integrated strategies.

 

What is a expert in digital marketing?

A expert in digital marketing it is a professional who uses tools, platforms and digital strategies to promote brands, products or services. Your main goal is to attract, convert and retain customers through digital media such as Google, social media, email, websites, and more.

But there is not a single profile. In fact, digital marketing is made up of several specialized roles, each with specific functions that, together, achieve successful campaigns.

 

How they are called to the experts in digital marketing?

Here we will show you the profiles that are more common in an agency or digital team:

✅ 1. Digital Strategist (Digital Strategist)

Responsible for designing the overall vision of the campaign. Defines objectives, channels, indicators and routes to achieve results.

✅ 2. Specialist in SEO (SEO Specialist)

focuses on positioning pages in the top results of Google. Using keyword analysis, technical optimization, content and links.

✅ 3. Traffic Manager / Media Buyer

Manages campaigns, pay in Google Ads, Target Ads, TikTok Ads, etc, Your goal is to generate clicks, leads or sales at the lowest cost possible.

✅ 4. Social Media Manager

Design content strategies for social media. Defines style, pattern, engagement and growth of community.

✅ 5. Community Manager

Manages the daily interaction in networks: responds to messages, comments, publishes, produces community.

✅ 6. Copywriter or Editor Digital

Write persuasive texts to ads, websites, blogs, emails, and more. Fundamental to convert visits into customers.

✅ 7. Web designer / UX Designer

Develops web sites functional, fast and visually improve the user experience and increase the conversion.

✅ 8. Specialist in e-Mail Marketing & CRM

Create automation, email campaigns, segmentation and database management.

✅ 9. Data Analyst / Web Analyst

Interprets data, measure results, and proposes improvements. Use tools such as Google Analytics, Looker Studio or CRM.

 

What are the benefits of hiring a full team as Digisap?

 

instead of hiring each expert separately, Digisap offers a multidisciplinary team for the cost of a monthly fixed.

 

This allows you to:

 

✅ you Access to all the key profiles (without paying again)
✅ total Alignment of strategy and execution
✅ comprehensive Vision and analytical
✅ Ability to scale campaigns based on results
✅ More speed, less friction

 

And what if the contract only to a freelancer or a generalist?

you Could do it. But you run the risk of:

Lack of strategic vision
Results scattered or offline
Limitation in tools and technology
do Not have a backup if it fails a part of the process

In contrast, an agency such as Digisap gives you a full team and co-ordinated, focused on your growth.

 

successful Cases of Digisap with some of their featured clients:

 

Elcielo Hotel

Challenge: Increase organic traffic and sales through SEO strategies and advertising from Google.

Implemented Solution:

 

• • tuneup on your web site for search engines.

• • Implementation of sustained campaigns in Google Ads.

Results:

 

• • Increase organic traffic by 110%.

• • Growth of 96% in sales attributed to SEO.

• • ROAS sustained in Google’s 20.

• • The web sales accounted for 32% of total sales.

• • total Growth of sales of the 30,75%.

• • 22% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Binn Hotel

the Challenge: Improve the online visibility, increase direct bookings and optimize the interaction with potential customers through contact forms, and events.

Implemented Solution:

 

• • advanced Strategies of SEO to improve the ranking in the search engines.

• • ad Campaigns targeted at platforms of Goal and Google.

• • Optimization of the web page to facilitate the interaction and conversion of visitors into customers.

Results:

 

• • Organic Traffic: Increase of 30%.

• • Sales Attributed to SEO: Growth of 52%.

• • ROAS Sustained in Google: Ratio of 10.

• • Sales vs Web. Total Sales: The web sales accounted for 25% of the total.

• • ROAS Goal: Ratio of 10.

• • Growth in Total Sales: 75% Increase.

• • Forms of Events:
    

     

    • • Prior to August 2024: monthly Average of 3.57 forms.
    • • Since September 2024: monthly Average of 11.6 forms.
    • • growth Rate: 224.93%.

• • Contact Forms:
    

     

    • • Prior to August 2024: monthly Average of 2.14 forms.
    • • Since September 2024: monthly Average of 12 forms.
    • • growth Rate: 460.75%.

Glow Hotel

the Challenge: to Establish an online presence effective and increase the website traffic in a short period of time.

Implemented Solution:

 

• • Creating and optimizing web content-focused SEO.

• • content marketing Strategies to attract and retain visitors.

Results:

 

• • Range of 600 visits per month in less than 6 months.

• • 100% increase in sales attributed to SEO.

• • The web sales accounted for 15% of total sales.

Wattle Hotel

the Challenge: Double the organic traffic and increase sales through digital strategies.

Implemented Solution:

 

• • Optimization SEO and advertising campaigns in Google.

Results:

 

• • Increase organic traffic by 20%.

• • 100% increase in sales driven by the SEO.

• • ROAS sustained in Google 10.

• • The web sales accounted for 25% of total sales.

• • total Growth of sales of 84%.

• • Increase of 94% in sales comparing the first quarter of 2024 with the same period of 2025.

Haven Medellín

the Challenge: significantly Increase the sales and improve the performance of the advertising campaigns.

Implemented Solution:

 

• • combined Strategies of SEO and advertising on Google and Goal.

Results:

 

• • Increase organic traffic by 50%.

• • Growth of 335% increase in sales attributed to SEO.

• • ROAS sustained in Google 25.

• • The web sales accounted for 45% of total sales.

• • ROAS Goal of 35.

• • Growth in total sales of 50%.

• • 5% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Sibari Restaurant & Rooftop

the Challenge: Establish a presence online and generate website traffic in less than 6 months.

Implemented Solution:

 

• • Development of content strategies and SEO.

Results:

 

• • Range of 350 visits per month in less than 6 months.

• • 100% increase in sales attributed to SEO.

• • The web sales accounted for 25% of total sales.

• • ROAS Goal of 15.

• • First places for “Italian Restaurant in Provence” , “Italian Restaurant in the Village”

Restaurant Denver 

the Challenge: Double the organic traffic and increase bookings through digital strategies.

Implemented Solution:

 

• • Optimization SEO and advertising campaigns on Google and Goal.

Results:

First place “Steakhouse in Medellin” , “Meat Restaurant in the Village”

Increase organic traffic by 100%.The web sales accounted for 20% of total sales.

ROAS Goal of 10

 

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