What Does a Digital Marketing Professional Do? Duties, Profiles, and How They Contribute to Your Business’ Growth
Find out what makes a professional digital marketing, what are its main features and how it directly impacts on sales, positioning and visibility of your business.
What is a marketer digital?
A professional in digital marketing —also called marketing digital, digital strategist or simply expert digital— who is responsible for planning, executing, and optimizing marketing strategies in online channels to achieve business objectives such as:
to Generate more sales
Increase visibility in search engines
Get more bookings, leads or subscribers
Positioning a brand in social networks
Automate business processes
In other words: connects your brand with the right customers through digital means.
What are the key functions of a professional in digital marketing?
A marketer digital can specialize in an area or have a vision of 360°. Their tasks can include:
1. Market research and target audience
Studying the behavior of the users, identifies opportunities, and defines the audience ideal for each product or service.
2. Creation of digital strategies
Defines which channels to use, with what tone of communication and how to measure results (KPIs).
3. SEO
Optimizes your website to appear in Google and attract organic traffic quality.
4. Managing campaigns in Google Ads, Target Ads, TikTok, etc
Design effective ads that convert users to customers.
5. Social media management and content
Designs and implements strategies of content that builds brand, community and traffic.
6. Email marketing and automation
Creates campaigns to automated contact tracking and customer loyalty.
7. Data analysis and continuous improvement
Interprets key metrics to adjust campaigns, optimize investment, and improve the user experience.
Where do they work marketers digital?
Agencies, digital marketing Companies (departments in-house) As freelancers or consultants, Startups or own business
In the case of specialised agencies such as the Digisap, each client has a team composed of experts in all these areas, coordinated by a chief strategist.
How it impacts a marketer digital in your business?
Increases website traffic and search engine visibility Decreases the cost per acquisition of customers, Improving the user experience on digital channels Generates more leads, bookings or sales Build brand and increase loyalty community
A good marketer is not only “public networks”, but that aligns the efforts of digital with the real objectives of the business.
What is the profile of marketer you need?
Tipo de negocio
Perfil más recomendado
Restaurante local
Social media manager + Ads localizados
Hotel boutique
SEO + Google Ads + Meta Ads
Inmobiliaria premium
Estratega digital + CRM + Funnel + Ads
E-commerce
SEO + Ads + UX optimization + email marketing
In Digisap, we combine all of these profiles on a single computer, designed to scale your sales in a sustainable way.
successful Cases of Digisap with some of their featured clients:
Elcielo Hotel
Challenge: Increase organic traffic and sales through SEO strategies and advertising on Google.
Solution Implemented:
tuneup on your web site for search engines.
Implementation of sustained campaigns in Google Ads.
Results:
Increased organic traffic by 110%.
Growth of 96% in sales attributed to SEO.
ROAS sustained in Google’s 20.
The web sales accounted for 32% of total sales.
Growth in total sales of the 30,75%.
22% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Binn Hotel
Challenge: Improve the online visibility, increase direct bookings and optimize the interaction with potential customers through contact forms, and events.
Solution Implemented:
Advanced strategies SEO to improve the positioning in search engines.
Advertising campaigns targeted at platforms of Goal and Google.
Optimization of the web page to facilitate the interaction and conversion of visitors into customers.
Results:
Organic Traffic: Increase of 30%.
Sales Attributed to SEO: Growth of 52%.
ROAS Sustained in Google: Ratio of 10.
Sales vs Web. Total Sales: The web sales accounted for 25% of the total.
ROAS Goal: Ratio of 10.
Growth in Total Sales: 75% Increase.
Forms of Events:
Prior to August 2024: monthly Average of 3.57 forms.
Since September 2024: monthly Average of 11.6 forms.
Rate of growth: 224.93%.
Contact forms:
Prior to August 2024: monthly Average of 2.14 forms.
Since September 2024: monthly Average of 12 forms.
Rate of growth: 460.75%.
Glow Hotel
Challenge: to Establish an online presence effective and increase the website traffic in a short period of time.
Solution Implemented:
the Creation and optimization of web content-focused SEO.
Content marketing strategies to attract and retain visitors.
Results:
Range of 600 visits per month in less than 6 months.
100% increase in sales attributed to SEO.
The web sales accounted for 15% of total sales.
Wattle Hotel
Challenge: Double the organic traffic and increase sales through digital strategies.
Implemented solution:
Optimization SEO and advertising campaigns on Google.
Results:
Increase organic traffic by 20%.
100% increase in sales driven by the SEO.
ROAS sustained in Google 10.
The web sales accounted for 25% of total sales.
Growth in total sales of 84%.
Increase of 94% in sales comparing the first quarter of 2024 with the same period of 2025.
Haven Medellín
Challenge: significantly Increase the sales and improve the performance of the advertising campaigns.
Solution Implemented:
combined Strategies of SEO and advertising on Google and Goal.
Results:
Increase organic traffic by 50%.
Growth of 335% increase in sales attributed to SEO.
ROAS sustained in Google 25.
The web sales accounted for 45% of total sales.
ROAS Goal of 35.
Growth in total sales of 50%.
5% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Sibari Restaurant & Rooftop
Challenge: Establish a presence online and generate website traffic in less than 6 months.
Solution Implemented:
Development of content strategies and SEO.
Results:
Range of 350 visits per month in less than 6 months.
100% increase in sales attributed to SEO.
The web sales accounted for 25% of total sales.
ROAS Goal of 15.
First place “Italian Restaurant in Provence” , “Italian Restaurant in the Village”
Restaurant Denver
Challenge Double the organic traffic and increase bookings through digital strategies.
Implemented solution:
Optimization SEO and advertising campaigns on Google and Goal.
Results:
Increase organic traffic by 100%.The web sales accounted for 20% of total sales.
ROAS Goal of 10
Top places for “Steakhouse in Medellin” , “Meat Restaurant in the Village”
Are you ready for a true team of digital marketing to work in your brand?
In Digisap not just run: we analyze, plan and optimize the entire digital ecosystem for you to sell more and improve your profitability.
Increases website traffic and search engine visibility
