Discover all the services that digital marketing offers and how each can help you increase your sales, reservations or leads. Learn about DigiSAP’s comprehensive offer and the value of a connected strategy.
What is digital marketing?
TheDigital MarketingIt is the set of strategies, channels and tools used to promote a brand, product or service in the digital environment. Unlike traditional marketing, it isMeasurable, customizable and real-time optimized.
Your goal:Attract, convert and retain customers through digital media.
What services does digital marketing offer?
Below, we show you the main services that an agency or consultant can offer and how they directly impact the results of a business:
1.SEO (Search Engine Optimization)
Optimization for your website to appear in the first results of Google organically.
Includes: Technical audits, optimized content, link strategy and local positioning.
- attracts traffic with intention to purchase
- Reduce paid pattern dependency
2.Digital Advertising (Google Ads, Meta Ads, TikTok Ads, etc.)
Creation of paid campaigns to attract visits, leads or immediate sales.
It can be segmented by location, interests, behavior, and more.
- Quick results
- Budget control and return measurement (ROAS)
3.Social Media Marketing
Content and growth strategies in networks like Instagram, Facebook, LinkedIn, TikTok and YouTube.
Includes design, copywriting, editorial calendar, community management and guideline.
- Increases visibility and engagement
- Create community and strengthen brand positioning.
4.Email Marketing and Automation
Send segmented and automated emails to nurture leads, retain customers and generate new sales.
- high return on investment
- personalized communication
5.Optimized web design and development
Creation of functional, fast, visual and conversion-oriented websites.
Includes UX/UI, Responsive Design, SEO Technical and Analytical or CRM connection.
- site that sells, not only that informs
- basis of the entire digital strategy
6.Content Marketing
Generation of valuable content to attract, educate and convert users.
From blogs, ebooks and guides to videos, reels or webinars.
- Improves SEO
- Position the brand as an authority in its sector
7.Consulting and digital strategy
Complete diagnosis of the digital ecosystem of your business.
Includes competition analysis, buyer persona, funnels, channels, budget and objectives.
- Align efforts with real goals
- Save time and money on no-direction tactics
How do you know what services your business needs?
It will depend on your industry, objectives and level of digital maturity.
For example:
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- Hotels→ SEO, Google Ads, Optimized Website, CRM Reservations
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- Restaurants→ Social networks, local campaigns, Meta Ads Guidelines
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- Real Estate→ Funnels, Landing Pages, Google Ads + Meta Ads, Email Marketing
OnDIGISAPWe design strategiescustomCombining the ideal services for each stage of your business.
What differentiates DIGISAP from other agencies?
- Focused onmeasurable results(sales, leads, reservations)
- Specialists by industry: Hotels, Gastronomy and Real Estate
- Complete team: Strategists, Designers, Media Buyers, SEO, CRM
- Flexible service models and own technology
- Success stories in Colombia, USA and LATAM
DIGISAP success stories with some of their outstanding clients:
ElCielo Hotel
Challenge: Increase organic traffic and sales through SEO strategies and advertising on Google.
Solution implemented:
- Comprehensive search engine website optimization.
- Implementation of sustained campaigns in Google Ads.
Results obtained:
- Increase in organic traffic by 110%.
- 96% growth in sales attributed to SEO.
- Roas held in Google from 20.
- Web sales accounted for 32% of total sales.
- total sales growth of 30.75%.
- 22% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Binn Hotel
Challenge: Improve online visibility, increase direct reservations, and optimize interaction with potential customers through contact forms and events.
Solution implemented:
- Advanced SEO strategies to improve search engine positioning.
- Targeted advertising campaigns on Meta and Google platforms.
- Optimization of the website to facilitate the interaction and conversion of visitors to clients.
Results obtained:
- Organic Traffic: 30% increase.
- Sales attributed to SEO: 52% growth.
- ROAS held on Google: ratio of 10.
- Web sales vs. TOTAL SALES: Web sales constituted 25% of the total.
- ROAS in the finish line: ratio of 10.
- Total sales growth: 75% increase.
- Event forms:
- Before August 2024: Monthly average of 3.57 forms.
- Since September 2024: Monthly average of 11.6 forms.
- Growth rate: 224.93%.
- Contact forms:
- Before August 2024: Monthly average of 2.14 forms.
- Since September 2024: Monthly average of 12 forms.
- Growth rate: 460.75%.
Glow Hotel
Challenge: Establish an effective online presence and increase web traffic in a short period.
Solution implemented:
- Creation and optimization of web content focused on SEO.
- Content marketing strategies to attract and retain visitors.
Results obtained:
- Scope of 600 monthly visits in less than 6 months
- 100% growth in sales attributed to SEO.
- Web sales accounted for 15% of total sales.
Zarzo Hotel
Challenge: Duplicate organic traffic and increase sales through digital strategies.
Solution implemented:
- SEO optimization and advertising campaigns on Google.
Results obtained:
- increase in organic traffic by 20%.
- 100% growth in sales derived from SEO.
- Roas held in Google of 10.
- Web sales constituted 25% of total sales.
- total sales growth of 84%.
94% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Haven Medellin
Challenge: Significantly increase sales and improve the performance of advertising campaigns.
Solution implemented:
- Combined SEO and advertising strategies in Google and Meta.
Results obtained:
- increase in organic traffic by 50%.
- 335% growth in sales attributed to SEO.
- ROAS held in Google of 20.
- Web sales accounted for 45% of total sales.
- ROAS at the finish line of 35.
- total sales growth of 50%.
- 5% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Sibari Restaurant & rooftop
Challenge: Establish an online presence and generate web traffic in less than 6 months.
Solution implemented:
- Development of content strategies and SEO.
Results obtained:
- Reach of 350 monthly visits in less than 6 months.
- 100% growth in sales attributed to SEO.
- Web sales accounted for 25% of total sales.
- Roas at the finish line of 15.
Denver Restaurant
Challenge: Duplicate organic traffic and increase reserves through digital strategies.
Solution implemented:
- SEO optimization and advertising campaigns on Google and Meta.
Results obtained:
- 100% increase in organic traffic.
- Web sales accounted for 20% of total sales.
- ROAS at the finish line of 10.
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