Personalized Content, UGC, and Influencers: How to Sell More with Humanized Strategies

In a market where travelers seek unique experiences and authentic brands, hotels that bet on humanized content make a difference. It is no longer enough to have beautiful photos and generic promotions: personalized content, UGC (user-generated content) and collaborations with influencers have become key drivers of direct reservations.

In this article, we tell you how these strategies drive your sales, strengthen your hotel’s reputation and connect with the emotions of your future guests.

Why does custom content sell more?

Personalized content has the power to speak directly to your audience. Whether through Reels showing the experience of a couple during their stay, videos with exclusive recipes from the hotel restaurant chef or messages adapted to the type of guest (family, business, romantic), this type of content generates:

• • higher conversion rates

• • More network interaction

• • Better retention and brand remembrance

In addition, it differentiates you from the generic hotels that continue to use the same photo of the pool for 5 years.

real example:

Haven Medellín tripled her engagement on Instagram by creating personalized content for her rooms like “Romantic Escape” and “Service Experience”.

What is the UGC and why should you boost it?

UGC means “User Generated Content”, that is, content that your own guests create and share: photos, reviews, videos, stories… and the best: it is authentic and free.

Benefits of the UGC:

• • Build trust (90% of travelers rely more on content from other users than on the brand)

• • Increase the interaction rate

• • Improves social SEO

• • It works as a social proof (Social Proof)

✅ Practical Tip: Create a brand hashtag (#TuHotelVive) and encourage guests to tag the hotel in exchange for a cocktail, late check-out or some extra experience.

Influencers: How to choose them and when to use them?

Contrary to what many think, you don’t need influencers with millions of followers. Local, niche or travel specialized microinfluencers (5k to 50k followers) have better conversion because:

• • Your community is more faithful

• • Generate content that fits your real audience

• • They are more accessible and close

At DIGISAP we connect hotels with influencers in Medellín, Bogotá and Miami that not only visit the hotel, but also integrate their experience in remarketing and content campaigns.

Typical cases:

• • Gastronomic influencers to highlight the hotel restaurant

• • Blogging moms to show amenities for families

• • Digital nomads for long-term rooms or coworking

How to activate a campaign with UGC, influencers and custom content?

At DIGISAP we implement comprehensive hotel strategies that include:

1. 1. Existing content audit

1. 1. Proposal of visual line and differentiating narrative

1. 1. Activation of campaigns with UGC (contests, raffles, hashtag challenges)

1. 1. Selection and management of influencers aligned with your hotel profile

1. 1. Custom content production and schedule

1. 1. Integration with Meta Ads and TikTok Ads Guidelines

1. 1. Dashboards with results and optimizations

What results can you expect?

• • Increased engagement and real followers

• • Best conversion rate on promotional landing pages

• • ROAS Superior in combined campaigns with Meta Ads

• • Reduction of costs in content production (thanks to the UGC)

• • Improved online reputation with more visual reviews and mentions

 

DIGISAP success stories with some of their outstanding clients:

ElCielo Hotel

Challenge:Increase organic traffic and sales through SEO strategies and advertising on Google.

Solution implemented:

• • Comprehensive search engine website optimization.  

• • Implementation of sustained campaigns in Google Ads.  

Results obtained:

• • Increase in organic traffic by 110%.  

• • 96% growth in sales attributed to SEO.  

• • ROAS held in Google from 20.  

• • Web sales accounted for 32% of total sales.  

• • total sales growth of 30.75%.  

• • 22% increase in sales comparing the first quarter of 2024 with the same period of 2025.  

 

Binn Hotel

Challenge:Improve online visibility, increase direct reservations, and optimize interaction with potential customers through contact forms and events.

Solution implemented:

• • Advanced SEO strategies to improve search engine positioning.  

• • Targeted advertising campaigns on Meta and Google platforms.  

• • Optimization of the website to facilitate the interaction and conversion of visitors to clients.  

Results obtained:

• • Organic Traffic:30% increase.  

• • Sales attributed to SEO:52% growth.  

• • ROAS held on Google:ratio of 10.  

• • Web sales vs. TOTAL SALES:Web sales constituted 25% of the total.  

• • ROAS in the finish line:ratio of 10.  

• • Total sales growth:75% increase.  

• • Event forms:
    
    • • Before August 2024: Monthly average of 3.57 forms.  
    • • Since September 2024: Monthly average of 11.6 forms.  
    • • Growth rate: 224.93%.  

• • Contact forms:
    
    • • Before August 2024: Monthly average of 2.14 forms.  
    • • Since September 2024: Monthly average of 12 forms.  
    • • Growth rate: 460.75%.

 

Glow Hotel

Challenge:Establish an effective online presence and increase web traffic in a short period.

Solution implemented:

• • Creation and optimization of web content focused on SEO.  

• • Content marketing strategies to attract and retain visitors.  

Results obtained:

• • Scope of 600 monthly visits in less than 6 months.  

• • 100% growth in sales attributed to SEO.  

• • Web sales accounted for 15% of total sales.  

Zarzo Hotel

Challenge:Duplicate organic traffic and increase sales through digital strategies.

Solution implemented:

• • SEO optimization and advertising campaigns on Google.  

Results obtained:

1. 1. increase in organic traffic by 20%.  

1. 1. 100% growth in sales derived from SEO.  

1. 1. ROAS held in Google of 10.  

1. 1. Web sales constituted 25% of total sales.  

1. 1. total sales growth of 84%.  

94% increase in sales comparing the first quarter of 2024 with the same period of 2025.

Haven Medellin

Challenge:Significantly increase sales and improve the performance of advertising campaigns.

Solution implemented:

• • Combined SEO and advertising strategies in Google and Meta.  

Results obtained:

• • increase in organic traffic by 50%.  

• • 335% growth in sales attributed to SEO.  

• • ROAS held in Google of 25.  

• • Web sales accounted for 45% of total sales.  

• • ROAS at the goal of 35.  

• • total sales growth of 50%.  

• • 5% increase in sales comparing the first quarter of 2024 with the same period of 2025.  

Sibari Restaurant & rooftop

Challenge:Establish an online presence and generate web traffic in less than 6 months.

Solution implemented:

• • Development of content strategies and SEO.  

Results obtained:

• • Reach of 350 monthly visits in less than 6 months.  

• • 100% growth in sales attributed to SEO.  

• • Web sales accounted for 25% of total sales.  

• • ROAS at the goal of 15.  

Denver Restaurant

Challenge:Duplicate organic traffic and increase reserves through digital strategies.

Solution implemented:

• • SEO optimization and advertising campaigns on Google and Meta.  

Results obtained:

• • 100% increase in organic traffic.  

• • Web sales accounted for 20% of total sales.  

• • ROAS at the goal of 10.  

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