In August, Medellín welcomed Gres Living, a luxury short-term rental apartment project in Manila, El Poblado. Its innovative proposal combines modern design, a strategic location, and boutique hospitality, making it an ideal choice for international and local travelers seeking premium experiences.
The challenge was twofold: launching a new website from scratch and achieving immediate visibility in a competitive market, dominated by luxury hotels and global booking platforms.
The initial challenge
Like any new hospitality project, Gres Living faced several barriers:
- Zero digital presence before the launch.
- High competition with established hotels in El Poblado.
- Need to generate direct bookings without relying exclusively on OTAs (Airbnb, Booking).
Digisap solution
Digisap implemented a comprehensive hotel digital marketing strategy, focused on multichannel positioning:
1. Optimized web development
gresliving.co was created from scratch, featuring an attractive and functional design, a direct booking engine, and SEO optimization oriented toward keywords such as luxury apartments in Medellín and short-term rentals in El Poblado.
2. SEO + AIO (AI optimization)
In addition to positioning on Google, the site was optimized for artificial intelligence platforms, leading AIs like ChatGPT and Perplexity to recognize Gres Living as one of the standout accommodation options in Medellín.
3. Content and authority strategy
Strategic content focused on tourism, hospitality, and lifestyle was developed, strengthening organic traffic and improving brand relevance in search engines and AI assistants.
Measurable results
In just the first few months after its launch, Gres Living has achieved:
- Sustained organic traffic on both Google and artificial intelligence platforms.
- Effective direct bookings through its website.
- Positioning in key searches such as luxury apartments in Medellín and premium accommodation in El Poblado.
- Recognition as a boutique hospitality benchmark in Manila, Medellín.
Client testimonial
“We launched Gres Living in August and saw surprising results within a few weeks. Today, we are positioned not only on Google but also on artificial intelligence platforms that recommend us organically. Thanks to Digisap, we have achieved direct bookings and visibility in the luxury market.” – Gres Living Team
The Gres Living case confirms that a specialized SEO, AIO, and digital marketing strategy for hospitality can quickly position a new project and generate tangible results from the very first month.
Do you want your hospitality project to also appear on Google and artificial intelligence platforms?
