The hotel sector is currently facing great challenges: high competition, dependence on OTAs (Online Travel Agencies) and the need to generate more direct bookings. In this context, Digisap has positioned itself as a key ally for hotels in Medellin and Colombia, achieving impressive results in growth of reservations, revenue and digital positioning.
Below, we explore success stories that demonstrate the impact of Digisap’s strategies in luxury hotels and boutiques.
1. Proven results in hotel marketing
Digisap has worked with multiple hotels, applying digital marketing strategies to increase their profitability. Among the most outstanding achievements are:
✅ Irotama Hotel
- Campaign management for a hotel with 995 rooms.
- Implementation of commercial software with more than 100,000 quotations and 15,000 effective sales.
✅ El Cielo Hotel
- ROAS (Return on advertising investment) above 50, maintained over 30 over time.
- Increased traffic and direct bookings through SEO and Google Ads strategies.
✅ Haven Medellín
- Community growth in social networks: +10,000 followers in 3 months on TikTok and Instagram.
- ROAS above 20, ensuring a positive and sustainable return on digital campaigns.
✅ Binn Hotel
- 3X growth in direct sales in only 3 months.
- Increased direct bookings and optimization of digital advertising campaigns.
2. Key strategies applied by Digisap
To achieve these results, Digisap implements a data-driven approach and high-impact strategies, including:
SEO Optimization for Hotels
- Positioning in Google with relevant keywords such as:
- “Luxury hotels in Medellín”.
- “Luxury hotels in Medellín”.
- Expected impact: 100% increase in organic traffic in the first year.
Google and Social Media Advertising
- Segmented campaigns in Google Ads, Facebook, Instagram and TikTok.
- Reduced dependence on OTAs such as Booking and Expedia.
- Advertising cost + agency fee less than 8% of sales.
Social Media Marketing
- Customized strategies for Instagram, TikTok and Facebook.
- Engaging content generation and audience interaction management.
- Success story: Haven Medellín with +10,000 new followers in only 3 months.
Online Reputation Management and Google Maps
- Positioning in Google Maps and Google Search to increase local visibility.
- Optimization of reviews and reputation management on key platforms such as TripAdvisor and Booking.
Data-Driven Marketing
- Advanced segmentation with artificial intelligence.
- Creation of personalized campaigns based on customer behavior.
- Constant analysis and optimization of results to maximize ROI.
3. Impact on direct sales and bookings
Digisap’s strategies have generated significant growth in online sales. Some key data:
In only 3 months of work:
- Website sales increased from 12.4% to 17.4% of total sales.
- In another hotel, web sales increased from 4.3% to 17.1% of the total.
SEO: Sustained growth
- Increased traffic and positioning in international markets.
- Increased conversion to direct bookings, reducing acquisition costs.
4. Benefits of choosing Digisap as a partner
Total Transparency: Detailed reporting and real-time KPI tracking.
Proven Results: Success stories in boutique, luxury and business hotels.
Permanent Optimization: Strategies adjusted according to performance.
Certified Specialists: Team with certifications in Google Ads, Analytics and Meta Ads.
Expected impact in the first year: ✅ Doubling of web traffic.
✅ Increased profitability with optimization of advertising investment.
✅ Constant growth of the community in social networks.
Digisap, the Strategic Ally for Hotels
If your hotel is looking to increase its direct bookings, reduce costs in OTAs and improve its digital positioning, Digisap is the best option. Its experience with hotels in Medellín and Colombia supports its ability to generate tangible and sustainable results.
Ready to take your hotel to the next level?
Contact us at www.digisap.com and schedule a free consultation.
