Find out how a specialized digital marketing agency can help you increase your direct bookings hotel, reduce dependence on OTAs and improve profitability with effective digital strategies.
Why is the direct channel key to hotel profitability?
Thedirect reservationsThey are the most profitable asset for any hotel. Unlike platforms such as Booking.com or Expedia, which charge commissions of 15% to 30%, the direct channel allows the hotel to haveFull control over the client, ,best marginsandlonger lasting relationships.
However, competing against OTAs in positioning, digital pattern and technology requiresAn agency specializing in hotel marketing.
What does a digital marketing agency do to boost your direct channel?
an agency likeDIGISAPCombine strategy, creativity and technology to:
- Attract qualified traffic to your website (SEO, Google Ads, Social Ads)
- Convert visitors into reservations with optimized experiences
- Loyalty to customers to come back without going through intermediaries
The goal isReduce commissions, increase direct reserves and improve guest lifetime value.
Strategies that maximize direct reserves
1. Conversion-focused web development
- Responsive, visual and fast design
- 100% integrated reserve engine
- Multilingual web with immediate contact options (WhatsApp, Chat, Email)
2. Hotel Seo
- Positioning in key searches: “hotelBoutique in Medellin”, “Luxury hotel in Bogotá”
- Strategic Content: Blogs, Landing Pages, Local SEO
- Technical optimization: speed, labels, internal bonding
3. Digital advertising with focus on the direct channel
- Google Ads and Meta Ads with direct link to the reservation engine
- Segmentation by country, language, travel profile and dates
- Remarketing for visits that did not convert
4. Automation and remarketing
- Mail campaigns for abandoned carts
- Loyalty flows before and after the stay
- Recovery of old clients
5. Reputation management and omnichannel presence
- Integration with Google My Business, TripAdvisor and networks
- Management of post-stay automated reviews and reviews
- Social Proof strategies on the web and campaigns
Benefits of strengthening the direct channel
- higher profitability: Without paying commissions for each reservation
- Full customer control: Access to your data for loyalty
- Improvement of experience: From reservation to check-out
- Stronger brand reputation: Consistent image on all channels
DIGISAP success stories with some of their outstanding clients:
ElCielo Hotel
Challenge:Increase organic traffic and sales through SEO strategies and advertising on Google.
Solution implemented:
- Comprehensive search engine website optimization.
- Implementation of sustained campaigns in Google Ads.
Results obtained:
- Increase in organic traffic by 110%.
- 96% growth in sales attributed to SEO.
- Roas held in Google from 20.
- Web sales accounted for 32% of total sales.
- total sales growth of 30.75%.
- 22% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Binn Hotel
Challenge:Improve online visibility, increase direct reservations, and optimize interaction with potential customers through contact forms and events.
Solution implemented:
- Advanced SEO strategies to improve search engine positioning.
- Targeted advertising campaigns on Meta and Google platforms.
- Optimization of the website to facilitate the interaction and conversion of visitors to clients.
Results obtained:
- Organic Traffic:30% increase.
- Sales attributed to SEO:52% growth.
- ROAS held on Google:ratio of 10.
- Web sales vs. TOTAL SALES:Web sales constituted 25% of the total.
- ROAS in the finish line:ratio of 10.
- Total sales growth:75% increase.
- Event forms:
- Before August 2024: Monthly average of 3.57 forms.
- Since September 2024: Monthly average of 11.6 forms.
- Growth rate: 224.93%.
- Event forms:
- Contact forms:
- Before August 2024: Monthly average of 2.14 forms.
- Since September 2024: Monthly average of 12 forms.
- Growth rate: 460.75%.
- Contact forms:
Glow Hotel
Challenge:Establish an effective online presence and increase web traffic in a short period.
Solution implemented:
- Creation and optimization of web content focused on SEO.
- Content marketing strategies to attract and retain visitors.
Results obtained:
- Scope of 600 monthly visits in less than 6 months.
- 100% growth in sales attributed to SEO.
- Web sales accounted for 15% of total sales.
Zarzo Hotel
Challenge:Duplicate organic traffic and increase sales through digital strategies.
Solution implemented:
- SEO optimization and advertising campaigns on Google.
Results obtained:
- increase in organic traffic by 20%.
- 100% growth in sales derived from SEO.
- Roas held in Google of 10.
- Web sales constituted 25% of total sales.
- total sales growth of 84%.
- 94% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Haven Medellin
Challenge:Significantly increase sales and improve the performance of advertising campaigns.
Solution implemented:
- Combined SEO and advertising strategies in Google and Meta.
Results obtained:
- increase in organic traffic by 50%.
- 335% growth in sales attributed to SEO.
- Roas held in Google of 25.
- Web sales accounted for 45% of total sales.
- ROAS at the finish line of 35.
- total sales growth of 50%.
- 5% increase in sales comparing the first quarter of 2024 with the same period of 2025.
Sibari Restaurant & Rooftop
Challenge:Establish an online presence and generate web traffic in less than 6 months.
Solution implemented:
- Development of content strategies and SEO.
Results obtained:
- Reach of 350 monthly visits in less than 6 months.
- 100% growth in sales attributed toSEO.
- Web sales accounted for 25% of total sales.
- Roas at the finish line of 15.
- First places for “Italian restaurant in Provence”, “Italian restaurant in the town”
Denver Restaurant
Challenge:Duplicate organic traffic and increase reserves through digital strategies.
Solution implemented:
- SEO optimization and advertising campaigns on Google and Meta.
Results obtained:
First places by “Steakhouse in Medellin”, “Meat restaurant in the town”
Increase in organic traffic by 100%. Web sales represented 20% of total sales.
ROAS at the finish line of 10
Why DIGISAP?
At DIGISAP we understand theSpecific dynamics of the hotel sector. We not only execute, we also analyze, optimize and project.
Specialists in boutique, luxury and corporate hotelsExperience in Colombia, USA and LATAMExperts in SEO, Google Ads, Meta Ads, CRM, Funnels and AutomationMore than 20 hotels optimizing your direct channel with us
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