In the hotel world, online reputation is not an “extra”… is a direct lever of sales. For many travelers, reviews are the new trusted currency. A hotel With 4.8 stars and 300 positive reviews you can sell twice as much as one with 4.2 stars and 40 reviews, even if the price is higher.
But how can you improve that public perception of your hotel On platforms like Google, TripAdvisor, Booking and social networks? Here we tell you step by step, with real strategies and practical examples.
Why does online reputation directly impact your income?
- More than 85% of users read reviews before booking a hotel
- An increase of only 0.5 stars in Google can raise your reservations by up to 15%
- Good reviews improve your positioning in search engines and Otas
- Positive comments generate additional content that other potential guests consult
A good reputation = better conversion rate on your website = more direct reservations.
Main channels where your hotel reputation is built
Google ReviewsTripAdvisorBooking.com and ExpediaSocial networks (Instagram, Facebook, TikTok)Travel platforms like Airbnb, Yelp or Trivago
A bad response or a lack of follow-up in any of them can affect your public perception.
Strategies to improve your online reputation
1. Request reviews right after check-out
Automate messages by WhatsApp or email with direct links to Google or TripAdvisor. Happy guests are more willing to leave positive feedback if asked at the right time.
2. Incentive with creativity (without buying reviews)
It offers benefits such as upgrade in next stay, free breakfast or a local souvenir if you leave your review at check-out.
3. Answer all reviews (yes, all!)
Especially the negative ones: an empathic and fast response can reverse a bad impression and show professionalism.
4. Check patterns
Many customers complain about breakfast or wifi? It’s time to correct, communicate changes and then invite those same guests to return.
5. Highlight the positive reviews on your website and networks
70% of guests rely more on testimonials from other customers than on direct advertising.
What can DIGISAP do for the reputation of your hotel?
At DIGISAP we work with urban hotels, boutiques and resorts to design a solid reputation strategy that impacts conversion and reduces dependency on intermediaries.
Our services include:
Implementation of output forms with direct connection to GoogleAutomation with CRM and WhatsApp BusinessMonitoring of reviews on multiple platformsStaff training for memorable experiencesProfessional response to negative reviewsDashboards for NPS, Stars and Evolution Tracking by Channel
Real Case: Binn Hotel (Medellín)
- Before: Average 4.3 stars on Google and little interaction with reviews
- After campaign with DIGISAP:
• 4.7 average stars
• +210 new reviews in 3 months
• +28% on direct reservations thanks to content based on testimonials
- After campaign with DIGISAP:
Reputation + experience = profitability
A good online reputation not only gives you a positive image, but also improves your search engine positioning, increases your conversion rate and reduces your dependence on OTAs.
If you combine it with a good experience on site, direct promotions and remarketing… The impact on your profitability is clear.
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