In the hotel world, the online reputation is not an “extra”… it is a lever direct sales. For many travelers, the reviews are the new currency of trust. A hotel with 4.8 stars and 300 positive comments can sell the double one with 4.2 stars and 40 reviews, even if the price is higher.
But, how can you improve the public perception of your hotel in platforms such as Google, TripAdvisor, Booking and social networks? Here you we have step-by-step, with real strategies and practical examples.
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Why online reputation has a direct impact on your income?
- More than 85% of users reading reviews before booking a hotel
- An increase of only 0.5 stars in Google you can elevate your reservations up to 15%
- The good reviews improve your positioning in search engines and OTAs
- positive feedback generate additional content that other potential guests consulting
A good reputation = better conversion rate on your website = more direct bookings.
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Main channels where you build your reputation hotel
✔ Google Reviews
✔ TripAdvisor
✔ Booking.com and Expedia
✔ social Networks (Instagram, Facebook, TikTok)
✔ Platforms trips such as Airbnb, Yelp or Trivago
to A bad response or a lack of follow-up on any of them can affect your perception of the public.
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Strategies to improve your reputation online
1. Requested reviews just after check-out
Automates messages by WhatsApp or email with direct links to Google or TripAdvisor. Happy guests are more willing to leave positive feedback if you ask at the right time.
2. Encourages creative (without buying reviews)
Offers benefits such as upgrade into next stay, free breakfast, or a local souvenir if they leave their review on the check-out.
3. Answer all of the reviews (yes, all!)
Especially the negative: a response empathic and can quickly roll back a bad impression and show professionalism.
4. Check out patterns
How many customers complain about the breakfast or the WiFi? It’s time to correct, communicate changes, and then invite those guests coming back.
5. Highlight positive reviews on your website networks and
70% of guests rely more on customer testimonials in advertising.
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What can you do Digisap for the reputation of your hotel?
In Digisap we work with hotels , urban, boutique resorts and to design a strategy of solid reputation, which impacts the conversion and reduce dependence on intermediaries.
Our services include:
✅ Implementation of forms of output with a direct connection to Google
✅ Automation with CRM and WhatsApp Business
✅ Monitoring of reviews on multiple platforms
✅ Training of staff for memorable experiences
✅ professional Response to negative reviews
✅ Dashboards for monitoring of NPS, stars, and evolution by channel
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Real Case: Binn Hotel (Medellin)
- Before: average: 4.3 stars on Google and very little interaction with reviews
- After campaign with Digisap:
• 4.7-star average
• +210 new reviews in 3 months
• +28% in direct bookings thanks to content-based testimonials
- After campaign with Digisap:
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Reputation + experience = profitability
A good online reputation not only gives you a positive image, but it improves your positioning in search engines, increases your rate of conversion and reduces your dependence on OTAs.
If you combine it with a good experience on site, promotions direct and remarketing… the impact on your profitability is clear.
