Luxury Hotel Marketing Agency in Medellin: How to Increase Direct Reservations

Discover how an agency specializing in digital marketing forHotelsLuxury in Medellin can help you increase your direct reservations. 2025 strategies, success stories and key tools for boutique and premium hotels.

 

Why does a luxury hotel need specialized digital marketing?

 

Medellín has established itself as one of the fastest growing tourist destinations in Colombia and Latin America. The boom in experience tourism, the positioning of the town and Provence as premium areas, and the rise of conscious luxury, make the competition in the hotel sector stronger than ever.

 

A Çof luxury cannot depend only on Otas (booking, expedia) or the “word of mouth”. needs oneHigh-level digital marketing strategyTo stand out, position yourself in Google and turn visitors into direct reservations.

 

What does a digital marketing agency do for luxury hotels like DIGISAP?

At DIGISAP, we work withHotelsBoutique, resorts and independent chains for:

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• • increase thedirect reservationsthrough their own channels

• • Create adigital luxury brandConsistent in web and networks

• • Segment campaigns to high-value travelers

• • Automate the process of recruitment, nutrition and conversion

Digital marketing strategies for luxury hotels in Medellin

 

✅ 1. SEO specialized in the hotel sector

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    • • Positioning by searches such as: “Medellín Luxury Hotel”, “HotelsBoutique El Poblado”
    
    
    

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• • • • Web content and blog optimization
        
        

• • • • Local SEO: Google Maps, reviews and visibility in key zones
        
        

 

✅ 2. Google Ads and Meta Ads for direct capture

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    • • Search campaigns with CTA direct to book

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    • • Segmentation by country, language, traveler profile and dates
    
    
    

• • • • Remarketing for web visitors and interested in reservations
        
        

 

✅ 3. Web development with optimized booking engine

• • • • Fast, visual and luxury sites
        
        

• • • • Integration with Google Analytics, Hotjar and CRMs

• • • • Impeccable mobile experience
        
        

✅ 4. Visual content strategy

• • • • Production of reels, video tours, lifestyle in rooms and experiences
        
        

• • • • Conversion-oriented professional photography
        
        

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    • • Influencer Selective Marketing
    
    
    

✅ 5. CRM automation and email marketing

 

 

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• • • • Automatic flows for unfinished reservations, events and special dates

 

• • • • Segmentation by language and country of origin

 

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    • • Loyalty campaigns and upgrades
    
    
    

Success stories: Luxury hotels that increased their reservations with DIGISAP

Haven Medellin

• • • • Web conversion rate: from 1.2% to 3.8% in 6 months

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• • • • Roas over 20 in SEO + Meta Ads campaigns

• • • • Complete website and booking engine optimization
        
        

Binn Hotel

• • • • Triple your direct reservations in just 3 months

• • • • Average 20x ROAS in search and social media campaigns

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    • • Premium content strategy with international video and guideline

The Sky Hotel

• • • • Maintained a sustained ROAS of +20 in Google Ads

• • • • Campaigns in the USA, Mexico and Colombia segmented by socioeconomic profile

• • • • Complete digital branding with luxury brand image
        
        

 

Why choose a specialized agency like DIGISAP?

 

Working with a general agency is not enough. The luxury hotel sector requires:

 

✅ Deep knowledge of premium traveler behavior
✅ Proven experience in hospitality and luxury marketing
✅ Advanced tools: CRM, automation, reserve engines, BI
✅ Creativity, strategy and performance under one team

At DIGISAP we combineTechnology, creativity and performanceTo achieve a goal:More direct reserves, more profitability and less dependence on third parties.

Do you want your luxury hotel to stand out in Medellin and increase its direct reservations?

 

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