How to Reduce OTA Commissions by 20% Without Losing Occupancy
For many boutique hotels and chains in cities like Bogotá, Medellín, Cartagena, Mexico City, Miami, or Orlando, OTAs (Online Travel Agencies) represent a constant source of occupancy… but also a silent cost that reduces profitability month after month. Dependencies higher than 40–50% can lead to high commissions, less control over the customer, and heavy pressure […]
Digital marketing for hotels in Colombia: why is DIGISAP your best ally?
In the competitive hotel world of 2025, offering exceptional service is only half the battle. To truly attract guests, build loyalty, and maximize your revenue, a solid digital presence is not a luxury — it’s a necessity! The internet has become the essential platform where your hotel, regardless of its size, must showcase its value […]
How to Build Guest Loyalty Without Discounts or Promotions
In a market where discounts have become the norm, the hotels that stand out are those that build authentic relationships with their guests — beyond price.True guest loyalty isn’t bought; it’s built through experiences, emotions, and personalized attention. With more than 15 years of experience integrating strategy, marketing, and technology in Colombia, Digisap has helped […]
How to Build Trust with Your Clients Using Emotional Marketing
In a world saturated with advertising and impersonal messages, the brands that truly stand out are those that connect with their clients’ emotions.Beyond selling products or services, the real challenge today lies in inspiring trust, empathy, and a sense of belonging. Emotional marketing for businesses allows you to build lasting, authentic relationships that drive loyalty […]
How to Sell to Other Countries Without Logistical Complications
Selling to other countries is no longer exclusive to large corporations.Thanks to digital marketing and technology, any company can reach international customers without opening offices or dealing with complex logistics. With more than 15 years of experience integrating strategy, technology, and digital marketing in Colombia, Digisap has helped businesses in Bogotá, Medellín, Cali, and Barranquilla […]
How to create memorable guest experiences through emotional marketing
In the competitive hotel industry, travelers are no longer just looking for a comfortable room — they’re seeking experiences they can remember and recommend.Emotional marketing for hotels allows you to connect with guests on a deeper level, building loyalty, trust, and brand recall. With more than 15 years of experience integrating strategy, technology, and digital […]
How to create an attractive digital menu that boosts sales
In the digital era, a restaurant menu is no longer just a list of dishes — it’s a sales and experience tool. A well-designed digital menu can increase the average ticket size, enhance the customer experience, and optimize business operations. With more than 15 years of experience integrating strategy, technology, and digital marketing in Colombia, […]
How to make your properties stand out with visual and emotional content
The real estate market is no longer won by square meters, but by emotions.Today’s buyers are looking for experiences, not just properties — they want to feel like they belong somewhere.In this new digital landscape, visual real estate marketing has become the most powerful differentiator to capture attention, build trust, and close sales. With more […]
How real estate agents can sell more through social media
The real estate market has transformed. Buyers no longer look for their next property in newspapers or storefronts — they search on Instagram, Facebook, YouTube, and Google Maps.That’s why agents who master social media not only gain more visibility but also close more sales. With more than 15 years of experience integrating strategy, marketing, and […]
How to reduce cart abandonment with personalized messages
Cart abandonment is one of the biggest challenges in digital commerce.On average, 7 out of 10 customers who add products to their cart don’t complete the purchase.The reasons can vary: distractions, doubts, shipping costs, or simply the lack of a timely reminder. However, this problem also represents a major conversion opportunity.With personalized messages powered by […]
