How Much Should You Charge for Social Media Management in Colombia? Rates and Services 2025

Know how much it is charged in Colombia for the management of social networks in 2025, which includes all the service and why many companies prefer to work with a specialist agency such as Digisap.

The social media management: more than posting photos

Today, be it on Instagram, Facebook or TikTok is not enough. The social media management professional involves strategy, creativity, analysis, and real results. For that reason, prices vary widely depending on the experience of the provider, the industry and the client’s objectives.

If you’re wondering how much to charge or how much to pay for managing networks, this article gives you a clear guide.

how Much is charged for driving social networks in Colombia?

The cost depends on whether you hire a freelancer, a community manager intern or an agency. It also influences the number of networks, frequency of publications, guidelines and if it includes strategy, or just design.

Average fares by provider type (monthly):

Some basic packages of agencies start from $1.800.000 POPS for small businesses or personal brands.

What should you include a professional service of social media?

✅ Diagnosis and initial audit of brand
✅ Definition of objectives and tone of communication
✅ content Plan monthly (design, copy, and hashtag research)
✅ Guideline advertising segmented (optional)
✅ Programming publications, and in response to comments
✅ Reports of results and performance analysis

of A professional strategy goes beyond the design, and you should focus on scope, interaction, positioning, and conversion.

What offers Digisap in their plans on social networks?

In Digisap we integrate strategy and creativity to transform your social networks in a channel of real sales.

Our plans include:

• content Strategy with a focus on objectives of business
• Design professional and creative writing (adapted by sector)
• Segmentation and management of advertising campaigns on Target Ads
• monthly Analysis with insights and suggestions for optimization
• Integration with CRM, WhatsApp or reservation systems

Customers such as restaurants, hotels and real estate developments have tripled its scope and bookings, thanks to our integrated campaigns.

Successful Cases of Digisap with some of their featured clients:

Elcielo Hotel

Challenge: Increase organic traffic and sales through SEO strategies and advertising on Google.

Implemented Solution:

• • tuneup on your web site for search engines.

• • Implementation of sustained campaigns in Google Ads.

Results:

• • Increase organic traffic by 110%.

• • Growth of 96% in sales attributed to SEO.

• • ROAS sustained in Google’s 20.

• • The web sales accounted for 32% of total sales.

• • total Growth of sales of the 30,75%.

• • 22% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Binn Hotel

Challenge: Improve the online visibility, increase direct bookings and optimize the interaction with potential customers through contact forms, and events.

Implemented Solution:

• • advanced Strategies of SEO to improve the positioning in search engines.

• • ad Campaigns targeted at platforms of Goal and Google.

• • Optimization of the web page to facilitate the interaction and conversion of visitors into customers.

Results:

• • Organic Traffic: Increase of 30%.

• • Sales Attributed to SEO: Growth of 52%.

• • ROAS Sustained in Google: Ratio of 10.

• • Sales vs Web. Total Sales: The web sales accounted for 25% of the total.

• • ROAS Goal: Ratio of 10.

• • Growth in Total Sales: 75% Increase.

• • Forms of Events:
    
    • • Before August 2024: monthly Average of 3.57 forms.
    • • Since September 2024: monthly Average of 11.6 forms.
    • • growth Rate: 224.93%.

• • Contact Forms:
    
    • • Before August 2024: monthly Average of 2.14 forms.
    • • Since September 2024: monthly Average of 12 forms.
    • • growth Rate: 460.75%.

Glow Hotel

Challenge: to Establish an online presence effective and increase the website traffic in a short period of time.

Implemented Solution:

• • Creation and optimization of web content-focused SEO.

• • content marketing Strategies to attract and retain visitors.

Results:

• • Range of 600 visits per month in less than 6 months.

• • 100% increase in sales attributed to SEO.

• • The web sales accounted for 15% of total sales.

Wattle Hotel

Challenge: Double the organic traffic and increase sales through digital strategies.

Implemented Solution:

• • Optimization SEO and advertising campaigns on Google.

Results:

• • Increase organic traffic by 20%.

• • 100% increase in sales driven by the SEO.

• • ROAS sustained in Google 10.

• • The web sales accounted for 25% of total sales.

• • total Growth of sales of 84%.

• • Increase of 94% in sales comparing the first quarter of 2024 with the same period of 2025.

Haven Medellín

Challenge: significantly Increase the sales and improve the performance of the advertising campaigns.

Implemented Solution:

• • combined Strategies of SEO and advertising on Google and Goal.

Results:

• • Increase organic traffic by 50%.

• • Growth of 335% increase in sales attributed to SEO.

• • ROAS sustained in Google 25.

• • The web sales accounted for 45% of total sales.

• • ROAS Goal of 35.

• • Growth in total sales of 50%.

• • 5% Increase in sales comparing the first quarter of 2024 with the same period of 2025.

Sibari Restaurant & Rooftop

Challenge: Establish a presence online and generate website traffic in less than 6 months.

Implemented Solution:

• • Development of content strategies and SEO.

Results:

• • Scope of 350 visits per month in less than 6 months.

• • 100% increase in sales attributed to SEO.

• • The web sales accounted for 25% of total sales.

• • ROAS Goal of 15.

• • First places for “Italian Restaurant in Provence” , “Italian Restaurant in the Village”

Restaurant Denver 

Challenge Double the organic traffic and increase bookings through digital strategies.

Implemented Solution:

• • Optimization SEO and advertising campaigns on Google and Goal.

Results:

First place for “Steakhouse in Medellin” , “Meat Restaurant in the Village”

Increase organic traffic by 100%.The web sales accounted for 20% of total sales.

ROAS Goal of 10

Is it advisable to hire a freelancer, in-house or agency?

If you are looking for sustained growth, pattern effective and constant optimization, an agency such as Digisap is the best investment.

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