The success of a hotel marketing strategy depends not only on the implementation of effective digital campaigns, but also on support, communication and constant optimization. In this article, we explore how DIGISAP manages the relationship with hotels, ensuring sustainable results, continuous support and optimized strategies.
1. Why is good support in hotel marketing key?
Digital marketing for hotels is dynamic and competitive. Changes in market trends, Google algorithms, and advertising strategies require constant adjustments to maximize results.
- Constant optimization: campaign adjustment to improve ROAS and reduce costs.
- Quick reaction to changes: adaptation to high and low seasons in reserves.
- Fluid communication: reports and continuous advice to improve the strategy. A hotel with dedicated support can increase your return on investment (ROI) by up to 40% compared to a standard service.
2. How does DIGISAP handle support and customer relationship?
Dedicated team vs. Shared Management: How does it work?
DIGISAP offers two management models according to the needs of the hotel:
| Model | Ideal for… | Features |
|---|---|---|
| Dedicated team | Hotels with high volume of reservations and consolidated digital presence. | ✔ 100% personalized strategies. ✔ Constant optimization. ✔ Priority care and weekly meetings. |
| shared management | Growing hotels looking for optimized management. | ✔ Structured strategies. ✔ Monthly reports and scheduled support. ✔ Strategic adjustments every 30 days. |
2. Transparent communication and personalized reports
How does DIGISAP maintain effective communication with hotels?
BENEFITS:
Weekly or monthly reports with key metrics: ROAS, conversions, web traffic.
Access to real-time dashboards with KPIs of advertising campaigns.
Personalized strategic meetings to review advances and adjustments.
real example:Irotama Hotel: increased its web conversion by 20% after optimizing strategies based on detailed reports.
3. Continuous optimization: Data-based settings
How does DIGISAP ensure that the strategy is always aligned with the hotel’s objectives?
Real-time data analysis with tools like Google Analytics and Meta Business Suite.
A/B tests on ads and landing pages to improve conversion rates.
Dynamic segmentation to impact the right customers at the right time.
real example:Binn Hotel: Improved your conversion rate from 4.3% to 17.1% in 3 months with adjustments based on A/B tests.
4. Fast support and incident response
How does DIGISAP handle technical problems or urgent adjustments?
24/7 support in high-impact campaigns.
Priority attention in special events and high seasons.
Responses in less than 24 hours for urgent adjustments in strategies.
real example:Haven Medellín: prevented a 30% drop in reserves thanks to a quick adjustment in its Google Ads strategy during a local event.
3. Measurable results with efficient support
Impact of support and constant optimization in hotels working with DIGISAP:
+20% on ROAS with continuous optimization and tracking.
-50% in acquisition costs thanks to strategic adjustments in digital campaigns.
+30% in direct bookings with dedicated support and advanced segmentation.
Success stories with DIGISAP:
Haven Medellin:It increased its web traffic by +100% in 6 months thanks to personalized support and continuous analysis.
The Sky Hotel:It doubled its reservations in 3 months with strategic meetings and adjustment of campaigns in real time.
Customer relationship defines the success of hotel marketing
Efficient support and smooth communication are essential to ensure that digital marketing strategies are profitable and sustainable.
Dedicated teamFor hotels with a consolidated digital presence.
shared managementFor growing hotels with optimized strategies.
Detailed reports, Constant optimization and real-time support.
Do you want to maximize the performance of your digital strategy with a team specialized in hotel marketing? Contact us at www.digisap.com And schedule a free advice.
