Discover what a restaurant or hotel website should look like to attract more customers and convert visits into reservations or orders. Design, speed, mobile experience, and more.
Why is your website your main conversion tool?
By 2025, a restaurant or hotel website isn’t just a showcase: it’s the most important sales engine, if well-built.
While most businesses rely on apps, social media, or OTAs, those who opt for an optimized website achieve direct bookings, sales, and complete customer control.
A professional website isn’t just about pretty design. It needs to convert visitors into diners or guests, with key features, speed, simple navigation, and connection to marketing tools.
Essential elements for a restaurant or hotel website
1. Responsive and conversion-focused design
- Adapted to mobile, tablet, and desktop
- Clear visual hierarchy: menu, rooms, reservations, contact
- CTAs visible from the first scroll
2. Loading speed and performance
- Less than 3 seconds on mobile
- Optimized hosting and use of webp images
- Cleanup of unnecessary scripts and good code structure
3. Online booking or ordering engine
- Integrated directly into the website
- Connection to payment channels or WhatsApp confirmation
- No redirects to third parties
4. SEO-optimized content
- Texts with strategic keywords: “best Italian restaurant in Bogotá”, “boutique hotel in Medellín”
- Blog to attract organic traffic
- Structured meta descriptions and headings
5. Connection with marketing tools
- Meta Pixel and Google Ads
- Google Analytics 4 and Google Tag Manager
- Smart forms and connection with CRM
6. Integration with WhatsApp, social media, and Google Maps
- Direct contact buttons
- Map with location and reviews
- Updated social media links
Why should web design adapt to your type of business?
Each industry has different dynamics:
Restaurants
- Mobile-optimized digital menu
- High-quality photos of dishes, ambiance, and staff
- Reservations with instant confirmation via WhatsApp or email
- Integration with delivery or ordering systems
Hotels
- Visual gallery of rooms, services, and experiences
- Booking engine connected to a channel manager or CRM
- Multiple languages for international tourists
- Landing pages by audience type or channel (corporate, tourism, couples, events)
Success stories: websites that converted the most with Digisap
Binn Hotel
- Complete website redesign with a booking engine
- 300% increase in direct bookings in 3 months
- 20X ROAS with Google Ads connected to the site
Haven Medellín
- Technical optimization and SEO structure
- Web channel conversion from 1.2% to 3.8%
- Page in English and Spanish for international tourism
Elcielo Hotel
- Challenge: Increase organic traffic and sales through SEO strategies and Google advertising.
- Implemented Solution:
Comprehensive search engine optimization of the website.
Implementation of sustained Google Ads campaigns. - Results Achieved:
110% increase in organic traffic.
96% growth in sales attributed to SEO.
Sustained Google ROAS of 20%.
Web sales represented 32% of total sales.
Total sales growth of 30.75%.
22% increase in sales comparing the first quarter of 2024 with the same period in 2025.
Binn Hotel
- Challenge: Improve online visibility, increase direct bookings, and optimize interaction with potential customers through contact forms and events.
- Implemented Solution:
Advanced SEO strategies to improve search engine rankings.
Targeted advertising campaigns on Meta and Google platforms.
Website optimization to facilitate interaction and conversion of visitors into customers. - Results Achieved:
Organic Traffic: 30% increase.
Sales Attributed to SEO: 52% growth.
Sustained ROAS on Google: 10% ratio.
Web Sales vs. Total Sales: Web sales accounted for 25% of the total.
ROAS on Meta: 10% ratio.
Growth in Total Sales: 75% increase.
Event Forms:
Before August 2024: Monthly average of 3.57 forms.
Since September 2024: Monthly average of 11.6 forms.
Growth Rate: 224.93%.
Contact Forms:
Before August 2024: Monthly average of 2.14 forms.
From September 2024: Monthly average of 12 forms.
Growth Rate: 460.75%.
Glow Hotel
- Challenge: Establish an effective online presence and increase web traffic in a short period.
- Solution Implemented:
Web content creation and optimization focused on SEO.
Content marketing strategies to attract and retain visitors. - Results Achieved:
Reach 600 monthly visits in less than 6 months.
100% growth in sales attributed to SEO.
Web sales represented - They accounted for 15% of total sales.
Zarzo Hotel
- Challenge: Double organic traffic and increase sales through digital strategies.
- Solution Implemented:
SEO optimization and Google advertising campaigns. - Results Achieved:
20% increase in organic traffic.
100% growth in sales derived from SEO.
Sustained ROAS on Google of 10.
Web sales accounted for 25% of total sales.
Total sales growth of 84%.
94% increase in sales comparing the first quarter of 2024 with the same period in 2025.
Haven Medellín
- Challenge: Significantly increase sales and improve the performance of advertising campaigns.
- Solution Implemented:
Combined SEO and advertising strategies on Google and Meta. - Results Achieved:
50% increase in organic traffic.
335% growth in sales attributed to SEO.
Sustained Google ROAS of 25.
Web sales represented 45% of total sales.
Target ROAS of 35.
Total sales growth of 50%.
5% increase in sales comparing the first quarter of 2024 with the same period in 2025.
Sibari Restaurant & Rooftop
- Challenge: Establish an online presence and generate web traffic in less than 6 months.
- Solution Implemented:
Development of content and SEO strategies. - Results Achieved:
Reached 350 monthly visits in less than 6 months.
100% growth in sales attributed to SEO.
Web sales represented 25% of total sales.
ROAS at Meta of 15.
Top places for “Italian Restaurant in Provence” and “Italian Restaurant in El Poblado”
Denver Restaurant
- Challenge: Double organic traffic and increase reservations through digital strategies.
- Solution Implemented:
SEO optimization and advertising campaigns on Google and Meta. - Results Obtained:
- Top places for “Steakhouse in Medellin” and “Steak Restaurant in El Poblado”
- 100% increase in organic traffic. Web sales accounted for 20% of total sales.
ROAS at Meta of 10
How do you know if your site is ready to convert?
Ask yourself these questions:
Does it load in less than 3 seconds on mobile?
Does it have visible CTAs?
Does it allow for frictionless booking or ordering?
Is it optimized for search engines?
Is it compatible with Ads campaigns?
Is it connected to your sales or reception team?
If you answered “no” to more than two questions, you need to update your site.
Schedule a free consultation here.
Or write to us on WhatsApp: Click here.
