The challenge of hotels in 2025: more direct reservations and less dependence on OTAS
In a world where70% of hotel reservations are made online, hotels that do not have aOptimized digital strategyThey are losing business opportunities.High dependence on OTAs (Booking, Expedia, take off) reduces profitability, since they charge commissions ofup to 25% for each reservation.
the key forAttract qualified traffic, improve conversion and maximize profitabilityis to work with aDigital agency in Bogotá specialized in hotels, likeDIGISAP, whatCombine SEO, SEM, Social Ads and Web Optimizationto boost direct reserves.
How can a digital agency in Bogotá increase hotel reservations?
1. Design and optimization of the hotel website to increase conversion
The website of a hotel is its main sales channel, butIf it is not optimized, traffic is not converted to reservations.
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- Intuitive and responsive design:Adapted to mobile and with fast charging times.
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- Optimized reserve engine:Easy to use and frictionless in the purchase process.
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- UX/UI Optimization:Effective call to action buttons and smooth navigation.
Result: Increase in the conversion rate from visitors to guests.
2. SEO positioning: more visibility, more reserves
TheSEO for hotelsIt allows you to appear on Google when travelers look for accommodation at their destination.
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- Technical SEO:Load speed, URL structure and image optimization.
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- Content SEO:Creation of blogs with keywords such as “Hotels in Bogotá with pool” or “Best all-inclusive hotels in Cartagena”.
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- Google My Business and local SEO:Greater visibility on Google Maps and local searches.
Result: More organic traffic without the need to pay for ads.
3. Advertising in Google Ads and Social Networks to attract more reservations
TheSEM (Google Ads and Social Ads)Allows you to attract customersJust when they are looking for lodging.
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- Google Hotel Ads:Shows hotel rates in search results.
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- Facebook & Instagram Ads:Campaigns with advanced segmentation to reach travelers with a reservation intention.
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- TikTok Ads & YouTube Ads:Visual impact on the audience with attractive content.
Result: higher conversion with qualified traffic.
4. Growth Partner Strategy: Payment for Results, Not for Promises
Unlike OTAs and traditional models, DIGISAP offers aGrowth Partner modelwhatGenerates direct reserves without high fixed costs.
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- Fixed FEE + commission only for direct sales generated.
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- Personalized strategies for each hotel.
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- Real-time optimization with performance reports.
Real example with DIGISAP:
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- Boutique hotel in Bogota:increase of40% in direct reservations in 6 months.
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- Resort in Cartagena:reduction of35% on commissions paid to OTAs.
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