The challenge of increasing reserves without relying on OTAs
The hotel sector faces a great challenge:Attract direct reserves without relying on OTAs (Online Travel Agencies) such as Booking and Expedia. These platforms offer visibility, but in exchange for high commissions that can reach the25% for each reservation. This model generates a expensive dependency, reducing the profitability of the hotel.
There are solutions like Sojern and affilired, which operate under a commission payment model of the15%, but these strategies They are limited to the generation of reservations through brand positioning, without intervening in the conversion or growth of the business.
This is where DIGISAP Introduce an innovative model: Growth Partner, an approach that combines a basic payment with a direct sales commission, applying SEO, SEM, Social Media and Display to increase demand and improve profitability.
1. Traditional reserve generation models: Are they sustainable?
OTAs (booking, expedia, etc.)
OTAs have dominated the hotel industry with its great reach and ease of use for travelers. However, The cost of depending on them is high:
-
-
-
- commissions of the15% to 25%about each reservation.
-
-
- Lack of control over the relationship with the client.
-
-
- Cancellation policies and promotions imposed by the platform.
Example in Colombia:
-
-
- Booking and Expediarepresent more than65% of online reservations in the country, which means that theHotelsThey are losing a large part of their income on commissions.
Affiliation models (Sojern, Affilired)
These modelsThey work with commissions of 15%, but have limitations:
-
-
- They focus only onBrand positioning, without conversion strategies.
-
-
-
- They do not optimize the sales funnel or user experience.
-
-
-
- They depend on programmatic advertising without integrating other digital strategies.
Although they generate reserves, these models They are not scalable and continue to represent high costs without sustainable growth.
2. Growth Partner: A Results-Based Commission
the modelDigisap Growth PartnerIt is a solution that goes beyond payment for standard commissions.The difference?not only generates reservations, butOptimize each stage of the conversion processto maximize hotel performance.
How does the Growth Partner model work?
Fixed monthly fee+9% commission on direct sales.
Dynamic strategy with continuous optimization.
Investment in digital pattern to accelerate results.
KPI’s boards in real time to measure the impact of actions.
Strategies applied in the Growth Partner model
The Growth Partner model not only generates traffic, but alsoImprove conversion and loyaltyof the client through:
SEO: positioning of the hotel In Google with strategic keywords.
SEM: Paid advertising in Google Ads and meta to attract qualified traffic.
Social Media & Display Ads: Targeted advertising on social media and banners.
Web optimization:Enhancement of the booking engine and user experience.
Email Marketing and Remarketing:Recovery of potential customers and guest retention.
Real results with DIGISAP:
-
-
- roas greater than 20in Google Ads campaigns.
-
-
-
- 40% of total hotel sales in direct bookingsin 6 months.
-
-
-
- 30% OTA dependency reduction.
3. Comparison: Traditional model vs. Growth Partner
The following table shows a detailed comparison between traditional hotel reservation models (OTAS and affiliation) and DIGISAP’s Growth Partner model, which not only generates reservations but also boosts sales of hotel plans, events and other services.
| Model |
Otas (Booking, Expedia) |
Affiliation (Sojern, Affilired) |
Growth Partner (DIGISAP) |
| Cost |
15% – 25% of each reservation |
15% of each reservation |
Fixed fee + 9% on direct sales |
| generate traffic? |
 Yes |
Yes |
Yes |
| generates room sales? |
Yes |
Yes |
Yes |
| generate sales of plans and events? |
 Not |
Not |
Yes |
| optimize conversion? |
Not |
Not |
Yes |
| Increase direct reserves? |
Not |
Not |
Yes |
| promotes loyalty? |
Not |
Not |
Yes |
| applied strategies |
platform visibility |
programmatic advertising |
seo, sem, social media, display, remarketing |
| control over prices and promotions? |
Not |
Not |
Yes |
| control over the relationship with the guest? |
Not |
Not |
Yes |
| long-term growth? |
No, high dependence on OTAs |
No, just brand positioning |
Yes, with continuous optimization |
| income generation in multiple areas of the hotel? |
Not |
Not |
Yes, hosting sales, plans, events and additional services |
| sustainable profitability? |
No, high commission costs |
No, limited return |
Yes, scalable growth with controlled costs |
| Investment in digital guideline pays for the client? |
Not |
Not |
Yes, the customer invests to boost sales and accelerate results |
The Growth Partner model not only generates reserves, but also works in theOptimization of conversion, branding and loyaltyof customers, ensuring sustainable growth.
4. Benefits of Choosing Digisap as Growth Partner
Cost reduction:pay only the9% in direct salesIt is much more profitable than Otas commissions.
greater control over the relationship with the guest.
Comprehensive marketing strategiesthat increase the conversion.
Accelerated and sustainable growth, with clear metrics and constant optimization.
How to get more reservations without relying on OTAS?
While OTAs and affiliation models can bring reservations,The cost of relying exclusively on them is too high.
The most cost-effective and scalable solution is the modelDigisap Growth Partner, which combinesA basic FEE with a direct sales commission, ensuring that each action impactsThe positioning, conversion and profitability of the hotel.
If you are looking to increase your reserves and reduce commission costs, DIGISAP is your best option.
Request a free diagnosis with DIGISAP and discover how we can grow your hotel to a 40% in direct sales.
