TikTok for boutique hotels: organic content that fills rooms
The channel boutique hotels are underestimating Most boutique hotels in Colombia have Instagram. Some have Facebook. Very few have TikTok. And the ones that do use it as if it were Instagram: pretty photos in vertical format, background music and zero content strategy. TikTok does not work that way. And that difference is exactly the […]
WhatsApp Business for hotels and restaurants: direct bookings
The highest-converting channel is already in everyone’s pocket WhatsApp has over 2 billion active users worldwide and in Colombia it’s the most-used messaging app by far. Its open rates exceed 90% compared to the 20-25% of email. And yet, most hotels and restaurants use it as if it were a telephone: they respond messages when […]
SEO for boutique hotels: more direct bookings without commissions
The trap of depending on Booking and Expedia A boutique hotel in Medellín, Cartagena or Bogotá can have 85% occupancy and still have profitability problems. The reason is almost always the same: between 60% and 80% of those bookings come through OTAs that charge between 15% and 25% commission on every night sold. The problem […]
Why the VEZRA Group Model Matters if You Own a Hotel or Property in Bogotá
There’s a segment of Bogotá’s accommodation market that traditional hotels aren’t capturing, and Airbnb is capturing badly. It’s the long-stay corporate traveler: the executive on a six-week deployment, the consulting team landing for two months, the expat waiting on a lease. This profile doesn’t want a hotel with a breakfast buffet. They also don’t want […]
Boutique hotels: competing with the big chains
A 20-room boutique hotel cannot compete with Marriott or Hyatt on mass advertising budget. But it can beat them in specific niches, in authenticity, in local positioning, and in the ability to emotionally connect with its ideal guest in a way a chain can never replicate. Digital marketing for boutique hotels exists precisely to amplify […]
Hotel marketing trends for 2025–2026
The hotel sector is at the center of the most accelerated digital transformation in its history. In 2025 and 2026, the hotels that grow aren’t necessarily the ones with the most rooms or the most luxurious — they’re the ones that understand, before the competition, how the way their guests search, discover, decide, and book […]
Hotel marketing: boost your direct bookings
If your hotel relies on Booking.com, Expedia, or Airbnb to fill its rooms, you’re not alone. Most boutique hotels, mid-size chains, and apart-hotels in Bogotá, Medellín, Cartagena, Mexico City, Miami, and Orlando hand over between 15% and 25% of their revenue to intermediary platforms in commissions. The problem isn’t using OTAs they can be useful […]
What impact does mobile load time have on a hotel’s SEO?
In 2026, mobile loading speed is the number one technical ranking factor for IA en hoteles y restaurantes en 2026. Google and generative response engines (AIO) prioritize sites that offer an instantaneous user experience (UX). If your hotel takes longer than 2.5 seconds to load on a mobile device, Google will simply stop showing you […]
How to capture last-minute search intent in hotels?
Capturing last-minute bookings depends on the perfect synchronization between your inventory and proximity algorithms. In 2026, a user landing in Miami, Bogota, or Madrid who searches for “hotel near me” expects a response that combines precise geolocation with an unbeatable offer. To win this click, your hotel must be legible for ia en hoteles y […]
How does certified sustainability influence AI ranking?
In 2026, search algorithms have integrated ethical data layers into their decision-making core. When a user asks a voice assistant: “find me a responsible hotel in miami” or “carbon-neutral hotels in cartagena”, the AI does not just scan for keywords; it validates certifications, energy efficiency metadata, and reviews that confirm these practices. Certified sustainability is […]
