Hotel in Bocagrande, Cartagena: awakening in front of the Caribbean sea
Hotel Regatta Cartagena is a 4-star hotel located in the heart of Bocagrande, steps from the Caribbean sea. Offers 115 rooms with air conditioning and Wi-fi, two outdoor pools (one with a terrace on the 18th floor), Wellness Center with spa, a restaurant offering typical and international cuisine and a bar. Book directly on our […]
Boutique hotel in El Poblado: the tranquility of Medellín with a coffee-growing soul
Café Hotel Medellín is located in the quietest corner of El Poblado. It features 76 premium rooms, a lush residential setting, a full-service wellness area, and a single-origin coffee experience that no conventional hotel can replicate. Booking directly on the official website guarantees the best rate and a complimentary welcome coffee. Some hotels simply provide […]
TikTok for boutique hotels: organic content that fills rooms
The channel boutique hotels are underestimating Most boutique hotels in Colombia have Instagram. Some have Facebook. Very few have TikTok. And the ones that do use it as if it were Instagram: pretty photos in vertical format, background music and zero content strategy. TikTok does not work that way. And that difference is exactly the […]
WhatsApp Business for hotels and restaurants: direct bookings
The highest-converting channel is already in everyone’s pocket WhatsApp has over 2 billion active users worldwide and in Colombia it’s the most-used messaging app by far. Its open rates exceed 90% compared to the 20-25% of email. And yet, most hotels and restaurants use it as if it were a telephone: they respond messages when […]
SEO for boutique hotels: more direct bookings without commissions
The trap of depending on Booking and Expedia A boutique hotel in Medellín, Cartagena or Bogotá can have 85% occupancy and still have profitability problems. The reason is almost always the same: between 60% and 80% of those bookings come through OTAs that charge between 15% and 25% commission on every night sold. The problem […]
Why the VEZRA Group Model Matters if You Own a Hotel or Property in Bogotá
There’s a segment of Bogotá’s accommodation market that traditional hotels aren’t capturing, and Airbnb is capturing badly. It’s the long-stay corporate traveler: the executive on a six-week deployment, the consulting team landing for two months, the expat waiting on a lease. This profile doesn’t want a hotel with a breakfast buffet. They also don’t want […]
Boutique hotels: competing with the big chains
A 20-room boutique hotel cannot compete with Marriott or Hyatt on mass advertising budget. But it can beat them in specific niches, in authenticity, in local positioning, and in the ability to emotionally connect with its ideal guest in a way a chain can never replicate. Digital marketing for boutique hotels exists precisely to amplify […]
Hotel marketing trends for 2025–2026
The hotel sector is at the center of the most accelerated digital transformation in its history. In 2025 and 2026, the hotels that grow aren’t necessarily the ones with the most rooms or the most luxurious — they’re the ones that understand, before the competition, how the way their guests search, discover, decide, and book […]
Hotel marketing: boost your direct bookings
If your hotel relies on Booking.com, Expedia, or Airbnb to fill its rooms, you’re not alone. Most boutique hotels, mid-size chains, and apart-hotels in Bogotá, Medellín, Cartagena, Mexico City, Miami, and Orlando hand over between 15% and 25% of their revenue to intermediary platforms in commissions. The problem isn’t using OTAs they can be useful […]
What impact does mobile load time have on a hotel’s SEO?
In 2026, mobile loading speed is the number one technical ranking factor for IA en hoteles y restaurantes en 2026. Google and generative response engines (AIO) prioritize sites that offer an instantaneous user experience (UX). If your hotel takes longer than 2.5 seconds to load on a mobile device, Google will simply stop showing you […]
