Advanced strategies to increase direct bookings and reduce dependence on OTAs
OTAs (Online Travel Agencies) such as Booking, Expedia and Despegar have been an essential tool for the hotel industry for years. However, their high commissions-which can reach up to 25% per booking-andlack of control over the relationship with guests have led hotels to look for more profitable and sustainable strategies. In this article, we explore […]
Online reputation management for hotels: How to boost your reviews on Google, TripAdvisor and Booking
In the competitive and dynamic hospitality sector, online reputation management has emerged as a determining factor that can tip the balance between the success and stagnation of a business. The opinions and ratings expressed by travelers on highly influential platforms such as Google, TripAdvisor and Booking have a direct and significant impact on the […]
Key KPIs to measure the success of a hotel marketing strategy
Key KPIs to boost the success of your hotel marketing strategy In the competitive world of hospitality, an effective marketing strategy transcends simple guest attraction; Its true value lies in the ability to generate profitable and sustainable growth in the long term. To discern whether the initiatives implemented are paying off, measurement through key performance […]
How long does it take to see results in sales and occupancy with a digital strategy?
When will you start seeing results with your hotel digital marketing strategy? A perspective from Medellin and Colombia In the dynamic universe of digital marketing specifically designed for the hotel sector, one of the most frequent questions that the managers and owners of establishments ask is the following: At what precise moment will I […]
Support and customer relations in hotel marketing: How does Digisap work?
The success of a hotel marketing strategy depends not only on the implementation of effective digital campaigns, but also on support, communication and constant optimization. In this article, we explore how DIGISAP manages the relationship with hotels, ensuring sustainable results, continuous support and optimized strategies. 1. Why is good support in hotel marketing key? […]
Hotel Marketing Tools and Platforms: Keys to Digital Success
Unlock the digital potential of your hotel: the essential tools to maximize reservations and profitability In the competitive and dynamic hospitality sector, achieving success in the digital environment transcends the mere implementation of a well-defined strategy. The real key lies in the selection and strategic use of the appropriate technological tools and platforms to execute […]
Automation and segmentation in hotel marketing: The secret to increase bookings
A hotel’s success in the digital age depends not only on attracting customers, but doing so intelligently and efficiently. The key to maximizing direct bookings and guest loyalty lies in automation and advanced segmentation. In this article, we explore how artificial intelligence (AI) and automation tools enable hotels to effectively engage, convert and retain customers, […]
How much does a Hotel Marketing strategy cost? Payment models and ROI
A well-executed hotel marketing strategy not only attracts more guests and increases direct bookings, but also reduces reliance on OTAs and maximizes return on investment (ROI). But how much does a hotel marketing strategy really cost? In this article, we explore the different payment models in digital marketing for hotels and analyze how Digisap maximizes […]
Marketing trends for hotels 2025: Keys to digital competitiveness
The hotel market in 2025 will be more competitive than ever. Travelers are looking for personalized experiences, direct bookings without intermediaries and optimized digital service. For hotels, this means they must adapt to new trends in digital marketing or risk being left behind. In this article, we explore the key trends that will define success […]
Top 5 best Growth Partner agencies for hotels and restaurants in Colombia
The rise of Growth Partner agencies in Colombia: promoting the digital success of hotels and restaurants In the dynamic and competitive Colombian market, digital marketing for hotels and restaurants has undergone a significant transformation in recent years. The focus is increasingly on growth strategies driven by specific data, the implementation of automation to optimize processes […]
